Marcel officials informed that they sold out a total of 72,947 units of fridges during the first five months (January to May) of the previous year while this year a total of 1,73,093 units were sold in the same period.
In addition, the local brand has sold 33,699 units of fridges during the holy Ramadan of this year, which was more than one and half times of the fridge sales of last year’s Ramadan.
Centering the Cricket World Cup 2019, the local brand announced a special offer under its nationwide ongoing Digital Campaign Season-4. Under the offer, customers may get free television or various sorts of electronics or electrical appliances or sure cash vouchers up to Tk 1 lakh through registering their fridges just after the purchase from any Marcel outlets.
Dr Md Shakhawat Hossen, executive director of Marcel, said that this year sales of their fridges jumped up sharply in the local market.
Sales executives of Marcel fridges informed that they are manufacturing and marketing total of 96 models of fridges, including 79 models of frost refrigerator, 5 models of non-frost refrigerator and 12 models of freezers.
Marcel is now allowing 4 years warranty on fridge spare parts and 5 years after sales services. They are delivering swift and best post sales services through more than 70 service centers under its ISO standard service management system network. Around 2,500 engineers and technicians are engaged in this task.