RFL, a leading conglomerate of the country’s has recently launched an awareness campaign - ‘Bangla in 68 years’ marking the International Mother Language Day (February 21).
The campaign will continue until February 25.
The aim of the campaign is to create awareness among the people about unnecessary use of mixed language with incorrect pronunciations and expressions while speaking Bangla and encourage them to speak Bangla completely and properly.
RN Paul, Managing Director of RFL Group, came up with the announcement of the campaign in a press conference at Premier Plaza in Badda area on Tuesday.
RN Paul said “We have taken the initiative to encourage the people especially young generation to speak in Bangla language completely.”
“We know that language movement sowed the seeds for the independence of Bangladesh and everybody should come forward to maintain standard of our mother tongue.”, he added.
Under the campaign, RFL will run various awareness messages through social media and its various retail outlets including Best Buy and distribute leaflet among the people.
Zeaul Haque, Assistant General Manager (Public Relations) of PRAN-RFL Group, Esfaquel Hoque, Senior Brand Manager of Durable Plastic were also present there among others.