Everywhere from catwalks to billboards and adorning even the most conservative faces, piercings are now becoming the smallest must-have fashion accessory.
Tash became a jewellery tycoon, with concessions worldwide and has a large Instagram following. Her first eponymous store was opened in New York's East Village in 1993.
The intricate, fine jewellery can be seen punctuating the ears of celebrities from Beyoncé to Margot Robbie, reports Independent.co.uk.
Differing from most mainstream piercing salons, customers can wear most of the pieces immediately, without having to spend months waiting for holes to heal around sterile surgical steel bars.
Tash said “there are no rules anymore in piercing.”
“All the high fashion brands now allow the models to wear their own earrings and piercings. Ear piercing has become quite liberated,” she added.
Getting into piercing in late teens, Tash would pierce the ears of all her friends in their bedrooms. She puts the recent boom in multiple ear piercings down to the wider range of jewellery now available.
“People just don’t get something because they like it. They think that’s really beautiful, where can I put that?'
However, the quality of the jewellery matters in piercing now, said Tash.
On the other hand, people sometimes consider metal colour and how it complements their skin tone, there’s the diameter of rings, fitting things in a way that’s close but not too tight is important, said Tash.
Tash believes one style in particular will become increasingly popular which is ‘high lobe,’ a stud placed directly above one’s first or second lobe piercing, or even high-up between the two.