Final year BBA & MBA students of 2020 from selected top 16 universities in Bangladesh took part in the survey including IBA- University of Dhaka, IBA- Jahangirnagar University, Bangladesh University of Professionals, Rajshahi University, Khulna University, Chittagong University, North South University, BRAC University and so on.
Nielsen, a globally reputed organization specialized in research, conducted the survey.
The survey was carried out based on three parameters: i) Industry Preference, ii) Job, Salary and Campus Activities and iii) Aspirational Factors. In terms of Campus Recruitment Index (CRI) across all organizations, bKash excelled in all parameters with its campus activities, students’ preference, attractive salary range, work environment, growth opportunity and job security.
During the survey, the final year business school students mentioned mostly about Multinational FMCG and Financial Technology (Fintech) or Mobile Financial Services (MFS) sectors in terms of best career opportunity for employment; this was followed by Banking and Telecom sector. In terms of CRI (across all industries), bKash appeared as top-of-the-list among all 53 multinational and local companies.
bKash was able to retain its first position as the ‘Dream Company’ due to goodwill of the company and good work environment. In “Best selection process” dimensions, bKash has also secured the top position.
bKash also offers Management Trainee (MT) program in different universities and as per the survey, bKash MT program became the best MT program among all the companies. In addition, it arranges grooming and knowledge-sharing sessions for students on relevant topics. Along with these, bKash also provides paid internships where students go through an enriching learning experience on Fintech by managing projects that have a direct impact on the business.