Since its inception in the mid-2018, realme has been providing the latest features and eye-catching designs in its smartphones.
As a youth-centric brand, realme always focused on its “smartphone + AIoT” strategy.
So, realme kept on following an instinctive “1+4+N” strategy to create an ecosystem with one smartphone as the core product and numerous new AIoT products in four sections. These AIoT products include various hearable and wearables.
Realme was ranked fifth within one month after entering the true wireless stereo (TWS) industry in India. And within three months, it earned the third position in the market and within half a year it became the top.
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The brand has entered 61 markets and regions around the world. It has achieved an increase of about 250% compared to the number at the beginning of the year and entered core markets such as Latin America and Eastern and Western Europe.
Realme has realised that there is a vacuum when it comes to collaborating trend in tech products and teamed up with world’s prominent designers such as Naoto Fukasawa, Jose Levy, Grafflex to give an unparalleled design experience to the consumers. And it has bagged five international design awards.
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Because of the global pandemic, the tech market suffered a huge setback and economically dived.
Yet, realme’s market share sky-rocketed and it earned a double-figure growth as the only major brand in Q2, 2020. The brand is keen on achieving further goals with newer goals this year.
In 2021, realme continues to dig deeper into the three application scenarios of individual, family, and travel by further research and improvement in its TWS, smartwatches, smart TV category products for an enhanced user experience.
The brand eyes on becoming the leader in the AIoT market by becoming the disruptor in this market.
It plans to launch numerous AIoT products and encourage Gen Z by cooperating in trendy fields such as music, sports, video, and e-sports.
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Also, realme is working on the 5G ecosystem, cooperating with operators, internet service providers (ISP), and e-commerce platforms to promote 5G innovations from products to scenarios.
To cement the brand’s position in the global market, realme CEO Sky Li said, “The year 2020 was full of challenges and hardships. Yet, bringing leapfrog products and services with efficiency, we met the local needs, allowing more young people to gain cutting-edge technological experience.”
Also read: realme ranked among top 4 mobile brands during Q3 in Bangladesh
“In 2021, we will keep continuing to enhance our dual drive strategy of ‘Smartphone + AIoT’’ to build a smarter and trendsetting life for young people. We will also emphasise making more accessible 5G technology to benefit more global users.”
Realme in Bangladesh
Realme entered the Bangladesh market in February 2020. Counterpoint Research suggested that with its apt online strategy, the brand saw a 255% quarter-on-quarter growth in this market since its inception.
The brand ranked among top four in the listing of shipment achievements of Q3 2020 in Bangladesh market, reads a press release.