Commerce Ministry
CNN contracted by Bangladesh for campaign to promote exports
Bangladesh Foreign Trade Institute (BFTI), a wing of the Commerce Ministry, has tied up with CNN International Commercial (CNNIC), the US-based news channel’s commercial wing, to promote “Made in Bangladesh” products globally.
According to a statement, both the organizations signed a non-financial understanding on Wednesday to promote different export sectors of Bangladesh on the CNN network.
Achieving the export-oriented growth strategy through public-private collaboration is one of the targets of the deal signed between the bodies.
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Bangladesh has shown resilience and kept the country's economy moving forward even as the world economy was hit by the Covid-19 pandemic, BFTI said in a statement.
Bangladesh's success stories need to be promoted in the global arena and campaigns themed "Made in Bangladesh" will help reach the global audience of CNN, according to the statement.
The BFTI will implement the campaign under the direct supervision of a steering committee formed by the Commerce Ministry.
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This campaign coordination and fund management will be executed by Spellbound Communications Limited, the local facilitation agency of CNN in the name of Spellbound Leo Burnett, the BFTI said.
Under the 'Made in Bangladesh' campaign, CNN will develop and execute TVC, Blueprint Bespoke Editorial, Promo, Vignettes and a "Made in Bangladesh" theme week.
CNN will also promote five potential export sectors as well as 10 leading export-oriented organisations within the selected sectors.
BFTI chief executive officer (in-charge) Md Obaidul Azam and CNNIC director (sales) Abhijeet Dhar signed the instrument on behalf of their respective sides at BFTI office at Karwanbazar in Dhaka.
As per the deal, CNN will produce television advertisements, promotional audio visuals and prepare a themed week of 'Made in Bangladesh' and others to campaign for Bangladeshi exports.
The Spellbound Communications Limited, the local representative of the CNN, and the BFTI will work together to make the digital campaign a success.
Commerce Ministry, BGMEA ink MoU for Centre for Innovation, Efficiency and OSH
The WTO Cell, the Ministry of Commerce and the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) signed a Memorandum of Understanding (MoU) Monday to establish a centre for innovation, efficiency and OSH to enhance the competitiveness of the RMG industry of Bangladesh.
Commerce Minister Tipu Munshi and the ministry’s Senior Secretary Dr Md Jafar Uddin were present at the agreement signing ceremony held at the ministry’s conference room.
Md Hafizur Rahman, Project Director, Export Diversification and Competitiveness Development Project (Tier-II) and DG, WTO Cell, Ministry of Commerce and Faruque Hassan, President, BGMEA signed the MoU on behalf of their respective sides.
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The Centre for Innovation, Efficiency and OSH will work to enhance the knowledge of future production leaders of the country. It also aims to increase efficiency of a manufacturing plant in the field of industrial engineering and resource efficiency coupled with occupational health and safety (OSH). The centre will arrange on vocational and on the job training for graduates of Industrial and Production Planning Engineering and Textile Engineering from different universities of the country.
The centre aims to build capacity of the industry to achieve the level of excellence in the area of product particularly through the use of disruptive technologies like 3D designing and virtual prototyping, which is the need of the hour. This will support the industry for further optimising cost and lead time to a significant extent.
Through this centre, a pilot programme will be launched under the supervision of a renowned fashion designer and the goal will be to transform local heritage into high-end fashion pieces with global appeal.
The ultimate objective will be to create a brand story to redefine what it means to purchase from Bangladesh and increase digital presence on social media platforms. The initiative will endeavour to build the capacity of the mid-level management as well as workforce of the factories in the relevant field.
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BGMEA Senior Vice President SM Mannan (Kochi), Vice President Md. Shahidullah Azim, Vice President (Finance) Khandoker Rafiqul Islam, Vice President Miran Ali, Vice President Md. Nasir Uddin, Director M. Ahsanul Hoq and high officials of the Commerce Ministry were also present at the MoU signing ceremony.
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