Dhaka, May 20 (UNB) - Uber, the world’s largest personal mobility company, on Monday announced a key partnership with the International Cricket Council as the official sponsor of the ICC Men’s World Cup 2019.
The partnership will make Uber the first mobility and food delivery app to strike a sponsorship deal with the ICC for the Men’s Cricket World Cup, one of the most watched sporting events, which will be played in England and Wales from May 30 to July 14 with an estimated global viewing audience of 1.5 billion.
Uber’s campaign ‘This World Cup, Every Fan Wins’ aims to create a culture of togetherness and puts cricket lovers at the heart of the celebration, which includes the World Cup’s first and very own anthem - Way-O, Way-O, Uber said in a media statement.
The anthem is sung by acclaimed artists across five participating countries and will give ardent fans a signature song to cheer on and celebrate the sport. Uber will fly down hundreds of driver and courier partners, as well as riders and eaters, to the Cricket World Cup and will also host a series of activities to foster a spirit of solidarity at the tournament.
Uber’s Chief International Business Officer Brooks Entwistle said they are excited to further their commitment to cricket as a global sport and bring their community of riders, eaters, drivers and delivery partners closer to each other and a game they love so much.
"Cricket is passionately followed in eight participating countries, where Uber and Uber Eats are an integral part of people’s day-to-day life. We believe this partnership allows fans to pursue their passion while we take care of their commute and food requirements," he said.
He further added, “We are thrilled to launch the World Cup’s first-ever anthem, which puts fans at the heart of this celebration. We are very confident the anthem will resonate with hundreds of millions of cricket lovers across the world.”
Commenting on the partnership, Manu Sawhney, CEO of the International Cricket Council, said they are delighted to continue their partnership with Uber for the ICC Men’s Cricket World Cup 2019.
"Their commitment to cricket was clear during last year’s Women’s T20 World Cup where the brand brought to life some of the wonderful stories behind the players with the #RoadSheMade campaign. Uber has some equally exciting plans for this summer’s event and shares our ambition to make this the greatest celebration of cricket ever.”
Shakib Al Hassan, brand ambassador and Bangladesh Cricket team all-rounder, said: "I share the excitement of tens of millions of passionate Bangladeshi cricket fans and want to assure them that this will be one of the most memorable Cricket World Cups ever."
"I commend Uber for its initiative to put cricket lovers at the centre of celebrations and am confident Way-O, Way-O will bring cricket fans closer together and deepen their love for the game," he said.
Last year, in line with the company’s initiative to empower girls and women around the world, Uber supported the first-ever standalone ICC Women’s World T20 in the West Indies.
As part of this partnership, Uber rolled out the #JerseyKnowsNoGender campaign in collaboration with sports personalities from different fields to encourage women’s participation in sports and to also generate support for the T20 Championship.