Grey Advertising Bangladesh has won the "Grand Effie or Best-in-Show" for Project AgroBanking at the APAC Effie Awards 2021, where marketing professionals across the region joined the celebration via livestream.
Battling through more than a hundred finalists, the advertising agency clinched Grand Effie – the world's first financial service designed to lift unbanked farmers out of poverty by transforming their unsold produce into bank account savings.
Grey and its clients United Commercial Bank – banking partner for Project AgroBanking – and ACI Logistics – retail and logistics partner for Project AgroBanking – also won the first Grand Effie and Gold Effie for Bangladesh. Besides the Grand Effie, the project won two golds and one silver.
Grey Group scored second place as the agency network of the year at the ceremony.
Throughout the event, 123 finalists across 14 territories vied for the top honours this year, with 71 winners emerging with the following metals – one Grand Effie, 17 golds, 29 silvers and 24 bronzes, said a media statement Sunday.
Project AgroBanking previously won Grand Prix and category disruptor special award in Warc Prize for Asian Strategy 2020, two Cannes Lions (one silver, one bronze) in Cannes Lions International Festival of Creativity 2020-21, three Cannes Lions (two silver and one bronze) at the Cannes Lions International Festival of Creativity 2019 and nine Spikes (one Grand Prix, two golds, three silvers, and three bronzes) at Spikes Asia 2019.