Bangladesh has been one of the fastest-growing economies in Asia. The food sector is, therefore, experiencing a revolution in this country. There has been significant growth within the baby products industry in recent years due to rising incomes across emerging markets. In addition, with changes in parental attitudes towards child nurture and health care issues, there has been increased interest from consumers in premium baby products. Hence, the baby food market is growing steadily by using advanced technology and introducing new products to consumers. While a few local brands have access to the marker, numerous top multinational companies are now leading the baby food industry in Bangladesh. Let's check out the top baby food brand in Bangladesh.
Dominant Baby Food Brands in Bangladesh in 2021
Although Nestle is a multinational baby food brand, they have a filling, processing, packaging plant in Bangladesh. Further, they also started the production of lactogen brands locally. Hence, Nestle is localizing their products. Nestle Bangladesh started its commercial operation in the year of 1994. They entered the baby food industry of the country with sweetened condensed milk, repacking infant cereal and infant nutrition. Over the past two decades, Nestle Bangladesh has been offering diverse baby food items and for people of all levels.
Nestle is currently leading the baby food industry in Bangladesh with more than 50% of the market share.
For the baby foods, they are famous for CERELAC, LACTOGEN (1, 2, 3, 4 and RECOVER), NESTLÉ NIDO (FORTIGROW, 1+, 3+), and NAN ( 1, 2, AL110 and PRENAN).
Over the years, Nestle Bangladesh has continued to innovate diverse product lines to ensure a healthier future for Bangladesh.
Mother' Smile by Abul Khair Group
Abul Khair Group's key baby food brands include Mother's Smile and some cereal items. The company entered the baby food industry in 2005 with milk items and subsequently broadened the items. Further, they have MARKS Active School and MARKS Active School 2 in 1 in the baby food items category.
Additionally, Abul Khair Group also imports baby food items from renowned companies such as Murray Goulburn, Australia, and Omani Euro Food Industries of Oman. The company's pipeline works via licensing, co-promotion, and co-marketing, ensuring the balance in its portfolio. Hence, they are experiencing sustainable growth in the food industry.
In the future, Abul Khair Group has a goal to expand its business on milk cereals (chic rice/dal/vegetables), non-milk cereal (Nestum), and Infant formula (anti-diarrhea, LBW formula, lactating mother).
Arla Foods Bangladesh
Dano, the country’s most loved milk powder brand for 60 years, has been available in Bangladesh since 1961. Primarily imported through local partners, Arla Foods Bangladesh Ltd has been operating in Bangladesh since 2014 along with its FSSC 22000 (V5) certified packaging facility located in Konabari, Gazipur. Its portfolio currently includes Dano Power, Dano Growth Shakti, and Dano Daily Pushti, providing dairy nourishment and nutrition to almost 1.5 crore Bangladeshi consumers every month.
Arla Foods Bangladesh Limited is the local subsidiary of Danish multinational dairy cooperative Arla Foods.