Smartphone manufacturer OPPO on Thursday launched the 2024 edition of its global mobile photography competition – the OPPO imagine IF Photography Awards.

The competition will encourage excellence in mobile photograph and creativity through photos captured with OPPO smartphones around the world, according to a press release.

“Through nonstop innovation in imaging technology, OPPO continues to break through the limitations of mobile photography,” said Pete Lau, SVP and chief product officer of OPPO. “With the OPPO imagine IF Photography Awards, we hope to inspire more smartphone users around the world to unleash their imagination to create unforgettable masterpieces.”

The imagine IF Photography Awards 2024 features nine different entry categories, covering Landscape, Portrait, Colours, Unfading Moment, Fashion, Snapshot, Light, Travel, and Collection. Each category aims to inspire users to share their most compelling stories and emotions captured through the lens of OPPO smartphones, the release said.

In order to bring diverse perspectives and extensive experience to the competition, OPPO has invited Steve McCurry, one of the most iconic figures in contemporary photography, together with National Geographic Photographer Michael Yamashita, Hasselblad Master Tina Signesdottir Hult, Magnum Photos member Alec Soth, and other renowned photographers to join the judging panel for the final round of this year’s competition, it added.

This year’s awards include a grand prize of USD 24,000 for the winner of the OPPO imagine IF Master (Gold Award) plus the opportunity to showcase their entries at international exhibition such as Paris Photo and sign with OPPO to become an OPPO Photographer with priority access to special events.

Four OPPO Silver Awards, 10 OPPO Bronze Awards, and five Youth Awards will also be on offer, alongside four Honorable Mentions in each of the nine categories, reflecting OPPO’s commitment to recognizing a wide breadth of photographic talent. Winners across all categories will receive generous prize money, the latest OPPO devices, as well as opportunities for international exposure, it also said.

In 2023, the OPPO imagine IF Photography Awards attracted more than 700,000 entries from OPPO users based in 51 countries and regions.

As the only smartphone brand participating in Paris Photo 2023, OPPO also presented a series of exceptional images, including the works of world-class photographers and the winning works from the 2023 OPPO imagine IF Photography Awards, bringing the imagination and creativity of mobile photographers to a wider audience, said the release.

The OPPO imagine IF Photography Awards 2024 are now open to submissions until 24:00 UTC+8 on July 28, 2024.