Youth-centric brand realme has surpassed 200 million units of global shipments.
Since reaching the 100 million sales milestone in 2021, realme has continued to leap forward, becoming the fifth-fastest brand to achieve the 200 million shipment milestone.
From its emergence in the highly saturated global market of 2018, realme has come a long way. Committed to offering superior experiences for young people worldwide, realme has been among the top ten global sellers for five consecutive years, emerging as a market leader.
Driven by product innovation and deep consumer insights, realme has continuously achieved immense feats. The brand launched a ‘Simply Better Strategy’, ensuring that each generation of global products features leap-forward technology. This strategy, underpinned by design, performance, and experience, is aimed at delivering a leap- forward tech, design, and performance experience to users. realme also continues to invest in R&D, establishing the realme Global Institute of Leap-forward Technology to focus on groundbreaking technologies in four key areas: display, photography, gaming and charging.
In 2024, realme plans to significantly increase its investment in research and development, boosting its technological capabilities with a planned 470% increase in R&D spending. Collaborating with over 33 leading international tech partners, realme aims to develop cutting-edge technologies. The brand will also expand its pool of tech talent, engage in Research and Technology team expansion, with an expected 400% increase in research personnel next year.