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Walton has expanded its business to Europe by exporting its brand televisions to Croatia, a country at the crossroads of central and southeast Europe on the Adriatic Sea.
The company recently inked a partnership deal with Croatian electronics brand Smartphone I Tablet Servis DOO.
Walton International Business Unit (IBU) President Edward Kim and Smartphone I Tablet Chief Executive Officer Mario Kralj signed the agreement virtually.
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Aminul Islam, the IBU vice-president for Croatia, said: "The European country is a potential market for Walton with a large consumer base."
With 20 years of experience in the competitive market, Smartphone I Tablet is set to work as the distributor of Walton. The company has 33 per cent market shares in the TV and mobile segment in the Croatia market.
According to the partnership agreement, the electronics brand will market various products including, Walton brand televisions, refrigerators, air conditioners, washing machines, mobile phones and microwave ovens in Croatia.
Mario said, "We are working on expanding the market more in other European regions. Walton TV's quality and our long-standing business experience will work great in these competitive and developed markets."
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Walton is exporting TVs through over 100 business partners in different countries. It already expanded the TV export market to 12 European countries, according to a media statement.