Facebook and Instagram users will start seeing labels on AI-generated images that appear on their social media feeds, part of a broader tech industry initiative to sort between what’s real and not. Meta said Tuesday it's working with industry partners on technical standards that will make it easier to identify images and eventually video and audio generated by artificial intelligence tools. What remains to be seen is how well it will work at a time when it's easier than ever to make and distribute AI-generated imagery that can cause harm — from election misinformation to nonconsensual fake nudes of celebrities. “It's kind of a signal that they’re taking seriously the fact that generation of fake content online is an issue for their platforms,” said Gili Vidan, an assistant professor of information science at Cornell University. It could be “quite effective” in flagging a large portion of AI-generated content made with commercial tools, but it won't likely catch everything, she said. Read: Grameenphone launches ‘AppCity,’ Bangladesh's first cross-platform marketplace Meta's president of global affairs, Nick Clegg, didn’t specify Tuesday when the labels would appear but said it will be “in the coming months” and in different languages, noting that a “number of important elections are taking place around the world.” “As the difference between human and synthetic content gets blurred, people want to know where the boundary lies,” he said in a blog post. Meta already puts an “Imagined with AI” label on photorealistic images made by its own tool, but most of the AI-generated content flooding its social media services comes from elsewhere. A number of tech industry collaborations, including the Adobe-led Content Authenticity Initiative, have been working to set standards. A push for digital watermarking and labeling of AI-generated content was also part of an executive order that U.S. President Joe Biden signed in October. Clegg said that Meta will be working to label “images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock as they implement their plans for adding metadata to images created by their tools.” Google said last year that AI labels are coming to YouTube and its other platforms. Read: Samsung Electronics Chairman acquitted of financial crimes "In the coming months, we’ll introduce labels that inform viewers when the realistic content they’re seeing is synthetic,” YouTube CEO Neal Mohan reiterated in a year-ahead blog post Tuesday. One potential concern for consumers is if tech platforms get more effective at identifying AI-generated content from a set of major commercial providers but miss what's made with other tools, creating a false sense of security. “There’s a lot that would hinge on how this is communicated by platforms to users,” said Cornell's Vidan. “What does this mark mean? With how much confidence should I take it? What is its absence supposed to tell me?”
Meta plans to give Facebook and Instagram users in Europe the option of paying for ad-free versions of the social media platforms as a way to comply with the continent's strict data privacy rules, the Wall Street Journal reported Tuesday. The company wants to charge users about 10 euros ($10.50) a month to use Instagram or Facebook without ads on desktop browsers, the newspaper reported, citing unnamed people familiar with the proposal. Adding more accounts would cost 6 euros each. Prices for mobile would be higher, at roughly 13 euros a month, because Meta needs to account for commissions charged by the Apple and Google app stores on in-app payments, the newspaper said. Also read: Canada's government to stop advertising on Facebook and Instagram after Meta says it will block news Meta reportedly is hoping to roll out paid subscriptions in the coming months as a way to comply with European Union data privacy rules that threaten its lucrative business model of showing personalized ads to users. Meta would give users the choice between continuing to use the platforms with ads or paying for the ad-free version, the WSJ said. "Meta believes in the value of free services which are supported by personalized ads," the company said in a statement to The Associated Press. "However, we continue to explore options to ensure we comply with evolving regulatory requirements. We have nothing further to share at this time." Also read: Facebook’s importance as source of news sees significant decline in 2023: Reuters Institute Report The EU's top court said in July that Meta must first get consent before showing ads to users — a ruling that jeopardizes the company's ability to make money by tailoring advertisements for individual users based on their online interests and digital activity. It's not clear if EU regulators will sign off on the plan or insist that the company offer cheaper versions. The newspaper said one issue regulators have is whether the proposed fees will be too expensive for most people who don't want to be targeted by ads. Also read: Facebook user data issue: Facebook parent company Meta will pay $725M
Facebook is a crucial platform for businesses with a huge user base. However, there's a lot of content, and it's tough for algorithms to pick the right stuff quickly. Many businesses are competing for space in the news feed, making it hard to reach people naturally. To do well, focusing on attracting visitors is mandatory. Following the tips in this article can help you reach more people on Facebook. Basic Strategies to Increase Facebook's Reach Organically Tailor Your Content to Specific Audiences Recognize the importance of meaningful interactions and adjust your posting approach accordingly. Always consider the specific users your post is targeting. Publish posts that you believe will be genuinely interesting and relevant to your intended audience. Whether or not a post is sponsored, you can target each of your posts on your business page to a specific audience. Control Your Posting Frequency The frequency of your Facebook posts is a crucial factor. Aim to post as often as possible while maintaining quality content. It's essential to keep your Facebook page active to foster growth. Avoid over-posting, as it can become annoying, and don't post so infrequently that your audience forgets about you. Hubspot's research suggests that for pages with fewer than 10,000 fans, engagement per post drops by 50% if you post more than once per day. Consider a guideline of one post per day or up to five posts per week. Read more: How to Prevent Facebook Hacking: Security measures from Mobile, Desktop Encourage Audience Interaction Publish content that sparks conversations among your audience. Facebook's algorithm takes note when a post generates a lot of discussion among a user's friends and may prioritize such posts. Content that people want to share and discuss with their friends holds value. Time Your Posts for Maximum Impact The recency of a post is crucial, as the newest posts appear at the top of users' news feeds. To maximize visibility and engagement, schedule your posts to coincide with your audience's online activity. According to Coschedule, the best times to post are between 1-4 pm, with specific time slots based on each weekday. Keep in mind that these times may vary depending on your followers' behavior patterns. You can use Hootsuite to obtain custom recommendations for the best posting times. Share Longer Videos Facebook's algorithm prioritizes videos based on watch time and completion rates. Focus on creating videos that capture your audience's attention and keep them engaged for longer durations, preferably over three minutes. Additionally, native videos receive a boost in reach. Read more: How to Earn Money from Facebook Leverage Your Top Advocates Facebook prioritizes posts from person to person over those from pages to a person. Encourage your employees to post about your brand, as their content carries more credibility and authority with the algorithm due to their personal connections. Sharing your brand's posts on your personal timeline can also help improve visibility. Avoid Engagement Baiting Steer clear of engagement-baiting tactics, which involve creating posts designed to artificially boost engagement through likes, shares, comments, and other actions. These tactics can result in lower visibility, as Facebook demotes such posts. Examples include asking for reactions, comments, shares, tags, or votes. Read more: How Do Social Media Influencers Make Money?
YouTube has become an efficient platform for sharing ideas, entertaining audiences, and educating viewers on various topics. But creating a successful YouTube video involves more than just pressing the record button. A well-crafted script is the backbone of any compelling video, guiding the creator's message and ensuring a coherent and engaging delivery. Let’s take a look into the process of writing an effective YouTube video script that captivates your audience and keeps them coming back for more. Why is Scriptwriting Necessary to Make an Effective Youtube Video? A quality script can do more than just simplify the content creation process. Here are some reasons why aspiring YouTubers should dedicate time to scriptwriting. Enhanced Content Quality A skillfully crafted script enhances the video's quality by ensuring the content's structure is well-arranged and the message is lucid. With a clear plan in place, content creators can allocate more time to developing top-notch visuals, refining edits, and other aspects of video production, all while being confident in the meticulousness of their content. Elevated Engagement Through a solid script, creators can maintain viewer engagement and interest throughout the video, improving viewer retention rates. By pre-planning the content, creators can guarantee an engaging pace and a presentation style that facilitates effortless comprehension and assimilation of information. Read more: YouTube Explainer Videos: Ways to Make Money While Sharing Knowledge Consistency Amplification A proficient script ensures channel content consistency with a recurring series or thematic approach, resulting in a more devoted and engaged viewership. By pre-meditating content, creators can ensure that messaging and content delivery remain in harmony with past videos within the series or aligned with the overarching theme of the channel. Time-Efficient Approach An effective script streamlines the filming process for creators by offering a comprehensive guide to what needs to be captured and when. This contributes to an efficient filming process and empowers creators to generate high-calibre content promptly. Augmented Professionalism A meticulously composed script bestows a sense of professionalism and refinement upon the video, leading to a more favourable overall impression on viewers. By pre-planning content and presenting it coherently and succinctly, creators can demonstrate their commitment to delivering high-value content, ultimately conveying their dedication to producing content of the highest quality. Read more: How to Protect Your YouTube Channel from Getting Hacked Required Competencies to Be an Efficient Script Writer A path in screenwriting might be your destined route. The realm of screenwriting can offer an exhilarating and rewarding career if you possess a genuine passion for it. Discover the key aptitudes that every aspiring screenwriter should cultivate before making your YouTube Videos: Passion A passion for your craft is not only pivotal for any vocation but finds amplified significance in the realm of prospective screenwriters. It can revel in the enchantment of attracting experiences and narratives. Screenwriting entails more than the mechanics of script composition; it is a study of the art form, entailing an authentic appreciation for its nuances. Persistence Crafting an exceptional screenplay is a formidable undertaking. The screenwriter's path is laden with hurdles such as creative impasses, external discouragement, and the shifting tides of genre trends and concepts. Throughout this journey, a screenwriter must surmount these obstacles, defying the forces that seek to thwart their progress and resolutely pursue their aspirations. A solitary "yes" amid a sea of "no's" can prove transformative. Flexibility The life of a YouTube screenwriter demands adaptability across all facets. The writing process, critiques, troubleshooting – each domain necessitates nimbleness. Challenges like technical constraints, availability of sources of elements, and subject material shifts can lead to script-related exigencies. Read more: YouTube Affiliate Marketing: Tips to build a successful channel Notwithstanding these upheavals, the ultimate objective remains consistent: delivering impeccable content. You can transcend these challenges by persevering, embracing feedback, harnessing your vision, and exercising patience. Cultivating this flexibility is paramount. Knowledge A substantial component of this endeavour is immersing yourself in script reading. By engaging with scripts, you absorb the language of screenwriting, grasp distinct attributes and structures, and enhance your craft. Fully immerse yourself in the realm of screenwriting. Attend workshops and seminars, devour literature, devour podcasts, and engage with video content. Every nugget of insight is invaluable, and its relevance might emerge unexpectedly in the future. Consistency Consistency reigns supreme in the realm of content creation. As a wordsmith, you'll grapple with deadlines and time-sensitive obligations. The temporal canvas might range from ample expanses to brief windows. Regardless, punctuality in submission is non-negotiable. Read more: Best Educational YouTube Channels for Children Numerous techniques and tools, aiding organisation and surmounting creative blocks, await your utilisation as deadlines approach. Nurturing a reputation of dependability is indispensable; hone the skill of preemptively tackling deadlines to prepare for future challenges. Perpetual Writing The process is familiar: a surge of inspiration births a captivating concept, only to encounter an obstacle that halts your progress. Perplexity prevails, leading you to abandon the endeavour. This cycle, though understandable, should not be a reason to cease your efforts. Perfection eludes every initial draft; refinement and repetition are constants. Establishing daily page quotas, like completing five pages each day can help. Interjecting breaks during writing to recharge your mental faculties will also work on your behalf. The next time your creative flow falters, remember that even the most remarkable screenplay you've encountered embarked on its journey as a less-than-stellar initial draft. Read more: How to Increase YouTube subscribers for free
Elon Musk says Twitter is still losing cash because advertising has dropped by half. In a reply to a tweet offering business advice, Musk tweeted Saturday, “We’re still negative cash flow, due to (about a) 50% drop in advertising revenue plus heavy debt load.” “Need to reach positive cash flow before we have the luxury of anything else,” he concluded. Ever since he took over Twitter in a $44 billion deal last fall, Musk has tried to reassure advertisers who were concerned about the ouster of top executives, widespread layoffs and a different approach to content moderation. Some high-profile users who had been banned were allowed back on the site. Read: Tecno collaborates with Vogue to capture 'style in motion' at London Fashion Week In April, Musk said most of the advertisers who left had returned and that the company might become cash-flow positive in the second quarter. In May, he hired a new CEO, Linda Yaccarino, an NBCUniversal executive with deep ties to the advertising industry. But since then, Twitter has upset some users by imposing new limits on how many tweets they can view in a day, and some users complained that they were locked out of the site. Musk said the restrictions were needed to prevent unauthorized scraping of potentially valuable data. Read: Skoot-Walton to work on production of high-tech e-bikes Twitter got a new competitor this month when Facebook owner Meta launched a text-focused app, Threads, and gained tens of millions of sign-ups in a few days. Twitter responded by threatening legal action.
Just how similar is Instagram's chatty new app, Threads, to Twitter? In a cease-and-desist letter earlier this week, Twitter threatened legal action against Instagram parent company Meta over the new text-based app Threads, which it called a "copycat." Threads has drawn tens of millions of users since launching as the latest rival to Elon Musk's social media platform. Twitter threatens legal action against Meta over Threads: Report Threads creators pushed back on the accusations, and legal experts note that much is still unknown. For now, "it's sort of a big question mark," Jacob Noti-Victor, an associate professor at Yeshiva University's Cardozo Law School who specializes in intellectual property, told The Associated Press. The people starting to explore Threads, however, are already making their own observations. "People are calling it a Twitter clone but I think there are some key product differences," said Alexandra Popken, Twitter's former head of trust and safety operations. One difference, she thinks, will likely be the people who use it. At Threads, "you're essentially taking your audience from Instagram and putting this into a new text-based app, whereas Twitter is a kind of a niche audience for politicians, celebrities and news junkies," she said. Yet even though Threads makers have said they aren't particularly interested in making it a politics forum, it's likely to attract journalists and politicians, among others, looking for a Twitter alternative. What is Threads? All your questions about Meta's new Twitter rival, answered Instagram's CEO, Adam Mosseri, said Threads isn't aiming to replace Twitter. "The goal is to create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter (and other platforms) that are interested in a less angry place for conversations, but not all of Twitter," he said. Politics and hard news will inevitably show up on Threads, he acknowledged, "but we're not going to do anything to encourage those verticals." In a Wednesday letter addressed to Meta CEO Mark Zuckerberg, Alex Spiro, an attorney representing Twitter, accused Meta of unlawfully using Twitter's trade secrets and other intellectual property by hiring former Twitter employees to create a "copycat" app. In a reply to a tweet about the possibility of legal action against Meta, Musk wrote: "Competition is fine, cheating is not." Meta spokesperson Andy Stone responded in a Threads post Thursday that "no one on the Threads engineering team is a former Twitter employee." Meta unveils Threads, targeting users looking for an alternative to Twitter From Spiro's letter, which was first obtained by news outlet Semafor on Thursday, Noti-Victor said it's hard to tell what the trade secrets referred to might be. Spiro says ex-Twitter employees "improperly retained" company documents and electronic devices — pointing to ongoing confidentiality obligations. There was no explicit reference, however, to a breach of any binding agreement in the letter, and most noncompete clauses, for example, are prohibited in California. In addition, despite Threads' similarities to Twitter, "just the idea of creating a social media platform involving text (is) certainly not something that would be a trade secret," Noti-Victor added. He is skeptical of intellectual property violations for similar reasons, noting that companies "can't patent something that's obvious" or copyright a general idea for a social media platform. Copyright can protect source code and the text of a website, but Noti-Victor said he doesn't see that reproduced in Threads. Experts add that companies in Silicon Valley are constantly making products or services inspired by competitors' versions. Meta is set to take on Twitter with a rival app called Threads "The industry has a storied past of borrowing ideas from each other," said Popken, adding that Threads and other platforms such as Mastodon and Bluesky are "trying to capitalize on what is demand for a suitable, safer alternative to Twitter." Meta has a track record of starting standalone apps that mirror competitors, although many later shut down. Beyond trade secret and intellectual property allegations, Spiro also wrote that Meta is prohibited from "engaging in any crawling or scraping of Twitter's followers or following data." He said the letter marked a "formal notice" for Meta to preserve documents relevant for a potential dispute between the companies. Any letter of this kind should be taken seriously, said Carl Tobias, law professor at the University of Richmond's School of Law — but he, too, added that much is still unknown. More specific allegations and documents could come forward if litigation is pursued. Tobias speculated that Twitter's move could be partly about publicity, as well as a strategic response both legally and business-wise. Musk's legal team has made similar moves before, such as a May letter to Microsoft objecting to alleged misuse of Twitter data to train artificial intelligence systems. Among those elevating the clone-or-not question this week was Twitter co-founder and former CEO Jack Dorsey, who has championed Bluesky, and joked in a tweet: "We wanted flying cars, instead we got 7 Twitter clones." For Popken, who now works at content moderation startup WebPurify, what most stands out about Threads so far is how much fun she's having using it. "I see brands like Slim Jim trying to be funny. I see influencers who I follow on Instagram and people who I care about in my life," she said. "There's like this period of time where the bad actors haven't found it yet. It's like this non-toxic, happy corner of the internet." But "make no mistake," she added, those content moderation problems that have plagued other platforms "will certainly strike Threads over time."
Twitter has threatened legal action against Meta over its new, text-based app called Threads, according to a letter obtained by Semafor. In a Wednesday letter addressed to Meta CEO Mark Zuckerberg, Alex Spiro, an attorney representing Twitter, accused Meta of unlawfully using Twitter's trade secrets and other intellectual property by hiring former Twitter employees to create a "copycat" app. Since launching Threads Wednesday night, Meta's new app has collected tens of millions of sign ups. The app, which was created by the company's Instagram team, arrives at a time when many are looking for Twitter alternatives to escape Elon Musk's raucous oversight of the platform since acquiring it last year for $44 billion. Also read: What is Threads? All your questions about Meta's new Twitter rival, answered Meta spokesperson Andy Stone responded to the report of Spiro's letter on Threads Thursday afternoon, writing, "no one on the Threads engineering team is a former Twitter employee — that's just not a thing." In the letter, which Semafor first reported on Thursday, Spiro said that Twitter "intends to strictly enforce its intellectual property rights" — and noted the company's right to seek civil remedies or injunctive relief. He added that the letter marked a "formal notice" for Meta to preserve documents relevant for a potential dispute between the companies. The Associated Press reached out to Spiro and Twitter on Thursday for further information. Twitter responded to an email seeking comment with a poop emoji, its standard automated response to reporters. Musk hasn't directly tweeted about the possibility of legal action, but he has replied to several snarky takes on the Threads launch. The Twitter owner responded to one tweet suggesting that Meta's app was built largely through the use of the copy and paste function, with a laughing emoji. Also read: Meta unveils Threads, targeting users looking for an alternative to Twitter Twitter CEO Linda Yaccarino has also not publicly commented on Wednesday's letter, but seemingly appeared to address Threads' launch in a Thursday tweet. "We're often imitated -- but the Twitter community can never be duplicated," Yaccarino wrote. Still, some analysts say Meta's new app could be a significant headache for Twitter — pointing to the excitement surrounding Threads' launch and impressive download numbers so far. Success for the app isn't guaranteed, of course. Industry watchers point to Meta's track record of starting standalone apps that were later shut down, for example, and note that Threads is still in its early days — so time will tell. Also read: Meta is set to take on Twitter with a rival app called Threads Meta's new app has also raised data privacy concerns. While Threads launched in more than 100 countries Wednesday, it is notably unavailable in the European Union, which has strict data privacy rules.
Wish you could reword that snarky text message you just sent? WhatsApp is allowing users to do just that, for up to 15 minutes after they send a message. The popular chat app announced in a blog post Monday that users can correct misspellings, add more details or otherwise change what they have sent to friends, family and coworkers. The ability to edit messages has started rolling out to people worldwide and will be available to all users in coming weeks, according to the company owned by Facebook parent Meta. Read more: Encrypted video calls with up to 8, audio calls with up to 32 people on WhatsApp: Zuckerberg To fix a text, press and hold the sent message and pick "edit." After the changes, it will then display "edited," but those receiving the message won't be able to see the edit history, WhatsApp says. Apple last year revealed the ability to edit and unsend iMessages between iPhones in a system upgrade. Those on the receiving end see that a message was unsent and the edit history, the company said.
A lawyer for Twitter owner Elon Musk accused Microsoft of misusing the service's data and demanded an audit from the software giant. The letter primarily addresses a seemingly narrow set of alleged infractions by Microsoft in drawing information from Twitter's database of tweets. But the move could foreshadow more serious developments. Musk has previously accused Microsoft and its partner OpenAI in a tweet of "illegally" using Twitter data to develop sophisticated AI systems such as ChatGPT. " Lawsuit time," Musk wrote in that April tweet. But the letter, signed by Musk lawyer Alex Spiro, tiptoed around that concern. It noted that Microsoft's agreement with Twitter barred it from overuse of the service's data such as exceeding "reasonable request volume" or "excessive or abusive usage." Spiro then noted that "despite these limitations," Microsoft had retrieved more than 26 billion tweets in 2022 alone. He provided no context for those numbers. The process of training AI systems requires enormous amounts of data such as written text, which AI algorithms scour for patterns that the AI can use to make sense of language and large bodies of knowledge. In other respects, the letter primarily laid out a series of vaguely worded allegations. For instance, it noted that while Microsoft was required to inform Twitter about its intended use of the data, it failed to do so for six of the eight Microsoft apps that drew on information from the Twitter database. Similarly, the letter asserted that at least one Microsoft app had supplied Twitter data to a number of virtual locations that "reference a government entity or agency." That apparently violated Microsoft's agreement with Twitter, the letter stated, which prohibited the company from retrieving Twitter data "on behalf of 'any government-related entity'" without first notifying Twitter. The letter stated that Microsoft had failed to provide such notification. Microsoft spokesman Frank Shaw provided a statement noting that Microsoft will review questions raised by the letter and then will "respond appropriately." The statement added that "we look forward to continuing our long term partnership" with Twitter, which it did not refer to by name. Shaw declined to address specifics from the letter. Spiro's letter demanded that Microsoft describe in detail the Twitter data it possesses or has previously destroyed, the purpose for each of its apps that drew on Twitter information, and any government entities that used these Microsoft apps and whether they received data from Twitter's database.