Telecom operator Grameenphone recently organised an F-commerce event for Kansat Aam Aroddar Shomobay Shomiti at Shibganj, Chapainawabganj.

The activity was simultaneously organised at Baneshwar in Rajshahi and Rangpur.

The nine-day campaign helped about 11,000 mango farmers and entrepreneurs to gain a better understanding of how to operate their businesses online.

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The primary market of mangoes in Bangladesh lies in the north of Rajshahi. Over the past few years, mango businesses for farmers in the north have been thriving over the digital sphere.

To help the community of mango farmers and businessmen reach greater heights, Grameenphone is empowering the mango farmers from the northern zone, enabling them to sell mangoes using F-commerce and optimum digital integration.

Sajjad Hasib, CMO of Grameenphone, said: "Now online marketplaces are minimising the middleman and maximising profit for the mango growers' communities at the grassroots level."

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Redwanur Rahman Moon, an F-commerce mango seller from Rajshahi, said: "People from all over the country stay eager to order mangoes for themselves and their families during this season. Despite huge demand, we struggle with many technical problems that bar our business from expanding to the level we wish to go. We are thankful to Grameenphone for equipping us with digital skills."