Smartphone brand OPPO ranked first in the Chinese smartphone market in the first half of 2023 and fourth globally during the same period, boosted by the strong performance of its Find N2 series and Find X6 series flagship smartphones. 

According to data from Canalys, OPPO held a 10% share of the global smartphone market in H1, with 51.9 million shipments, and an 18% share of the China smartphone market in H1 2023, making it the best-selling brand in China during the first half of the year, according to a press release.

OPPO’s performance has been driven in part by the success of its foldable smartphones, which entered a period of rapid growth this year and continue to show significant upside potential, it said.

New data from Canalys showed that OPPO held a dominant 31% share of the foldable smartphone market in China during the first quarter of 2023, making it the leader in the growing segment. At the product level, the OPPO Find N2 Flip outperformed all other foldable products to make up 15% of foldable smartphone sales in China from January to May 2023, according to Counterpoint.

As the first vertical flip phone to introduce a larger cover screen, the Find N2 Flip is crafted for practicality and enjoyment for daily use, featuring a less-visible crease, a powerful battery, and an intuitive UI design alongside other industry-leading innovations.

These innovations and the commercial success of the Find N2 Flip have also helped OPPO to outperform the global foldable market this year, where its market share has increased from 5% in Q1 2022 to 13% in Q1 2023, according to Canalys.