The annual event, produced by The Toy Association, will last for four days. The show floor will welcome more than 25,000 global play professionals to explore nearly eight football fields worth of products.
American basketball star Shaquille O'Neal joined the ribbon-cutting ceremony on Saturday, which followed a parade of costumed characters.
Steve Pasierb, president & CEO of The Toy Association, said being the largest toy show in the Western Hemisphere, the fair is the international marketplace for professionals looking to tap into the U.S. toy industry of 27 billion U.S. dollars and see firsthand the creativity and innovation of the industry at work.
Inaugurated in 1903, the toy fair takes place each February in New York City as a trade-only event.