The government wants to expedite its efforts to brand Bangladesh abroad highlighting its areas of strength and make the country a more attractive destination for trade and investment through stronger team work within the government keeping in mind the challenges ahead.
An inter-ministerial meeting of the committee on "Branding Bangladesh Abroad" was held at the Ministry of Foreign Affairs highlighting the preparation, planning, implementation and monitoring of possible challenges of Bangladesh in the context of graduation from the list of Least Developed Countries (LDCs).
Foreign Minister Dr AK Abdul Momen, Prime Minister’s Private Industry and Investment Adviser Salman F Rahman and Foreign Secretary Masud Bin Momen, were, among others, present.
Dr Momen emphasised identification of the areas of strength that Bangladesh has both as a nation and as a sovereign state and asked for stronger coordination amongst the stakeholders for projecting them abroad.
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He also highlighted the need for an “open, inclusive and fact based programmes” for projecting a correct and aspirational image of the country.