Samsung scoops up Superbrands Award
Dhaka, Feb 13 (UNB) – Samsung TV recently won the Superbrands Bangladesh award for "elevating consumers' TV entertainment experiences via cutting-edge technologies and out-of-the-box thinking" at a Dhaka hotel
Samsung's innovation-led growth has introduced "groundbreaking technologies" in multiple categories.
In 2022, Samsung TV became the No. 1 TV Brand in Bangladesh, in the Best Brand Award, organised by Bangladesh Brand Forum in partnership with Nielsen IQ.
Shahriar Bin Lutfor, director and head of Business at Samsung Consumer Electronics, said: "Superbrands' 'Best TV Brand' award is a special one because this is the first time in Bangladesh's history that a TV brand has won this award."
"Attaining the Superbrands status strengthens a brand's position and assures consumers and suppliers that they are buying the best brand in its category. We value this recognition and promise to continue our endeavours towards maintaining our top position."
Superbrands is a global arbiter for brands and operates in 90 countries.
Launched in 1994, Superbrands has become the most prominent symbol of brand success.