Career Skill
10 Best Free Online Courses to Become a Copywriter in 2025
The copywriting profession offers a dynamic and rewarding career where strong writing skills can significantly influence marketing success. With businesses constantly seeking persuasive content, the demand for skilled copywriters continues to grow. Fortunately, numerous free courses on online platforms provide accessible learning opportunities to hone these valuable skills. Let’s explore the best online courses with no cost to kick-start your copywriting journey.
Top 10 Free Online Courses for Aspiring Copywriters in 2025
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Copywriting Course: The Power of Storytelling + 33 Stories (Udemy)
This Udemy course offers 1 section of 44 lectures packed into 1 hour 43 minutes of practical learning. Learners explore how stories shape emotional connections, amplify engagement, and significantly improve content retention. The lessons teach ways to define a brand’s voice, boost conversion rates, and craft shareable content for digital platforms.
The lessons are led by Ing. Tomas Moravek, an Internet Efficiency Award-winning Digital Marketing Expert.
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Though the course does not offer a certificate, its knowledge is valuable for anyone starting in copywriting.
Course Link: https://www.udemy.com/course/copywriting-storytelling/
Free Copywriting Tutorial – Effective Copywriting Basics for Entrepreneurs (Udemy)
Packed into 9 lectures, this compact Udemy program delivers nearly 1 hour and 42 minutes of targeted learning. The focus lies on writing sales copy, understanding customer behavior, and building messages that drive action. The course is ideal for marketers and entrepreneurs seeking to improve sales writing.
Matt Bernstein, the instructor, earned his Communication degree from the University of Massachusetts at Amherst.
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Although no certificate is offered, the training delivers clear and practical copywriting techniques.
Direct Access: https://www.udemy.com/course/copywriting-basics/
Copywriting - Extreme Results for Business Owners (Udemy)
This Udemy tutorial is split into 9 sections with 40 lectures and lasts 1 hour and 9 minutes. It walks learners through the essentials of copywriting, strategy building, and powerful writing techniques. Topics also include the difference between copywriting and content marketing, plus 12 power words every marketer should know.
The course is offered by Dopamind Academy, created by Bruna do Carmo, a businesswoman and teacher since 2011.
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While the course does not include a certificate, it provides actionable methods for refining sales copy and defining ideal clients.
Course Link: https://www.udemy.com/course/copywriting-extreme-results-for-business-owners/
The Science Behind Website Copy That Converts (Udemy)
Spread across 3 sections and 12 lectures, this 37-minute mini-series breaks down the procedure behind crafting high-impact web copy. Learners explore five essential themes: persuasive principles, brand voice, copy versus content, sales psychology, and SEO-focused writing. Each module reveals how to apply psychology and theory to shape reader behavior without sounding overly salesy.
Elena Connolly, a seasoned Conversion Copywriter and Brand Strategist with over a decade of industry expertise, leads this compact program.
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While the free version skips certification, the exercises encourage portfolio-building for beginners aiming to secure practical writing opportunities.
Access Here: https://www.udemy.com/course/the-science-behind-website-copy-that-converts/
AI-Enhanced Copywriting: SurferSEO, Upword, and Anyword (Coursera)
Over a focused 2-hour session, this single-module program, featuring 9 videos and 1 hands-on assignment, teaches how to pair human creativity with AI-driven platforms like SurferSEO, Upword, and Anyword. Students learn to automate content insights, fine-tune copy for search engines, and adjust tone for target audiences based on machine-generated feedback.
The material is taught by Vinita Silaparasetty, a Google Developer Expert in Machine Learning, alongside the Starweaver Instructor Team.
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Although certification requires a paid plan, the provided assignment helps learners practice writing AI-informed marketing content.
Course Link:https://www.coursera.org/learn/ai-enhanced-copywriting-surferseo-upword-and-anyword
Copywriting Basics for Successful Sales (Skillshare)
Spanning 13 lessons in 1 hour and 21 minutes, this beginner-friendly program introduces proven techniques for writing headlines, creating reader-focused messages, and using timeless frameworks to boost conversions. Real-world examples help bridge theory and practice, offering clear takeaways for writing copy that sells.
Led by Jack Zerby, an entrepreneur and Head of Design at Gumroad, the lessons reflect his hands-on knowledge of design thinking and brand storytelling.
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While Skillshare’s free trial grants access to the full content, earning a certificate requires a paid membership.
Visit Course Page: https://www.skillshare.com/en/classes/copywriting-basics-for-successful-sales-time-tested-tactics-that-prompt-action/508541130
SEO Copywriting for Digital Marketing Success (Skillshare)
Through 17 well-structured lessons spanning 1 hour and 43 minutes, this training covers the core of SEO copywriting. It extends from keyword research and headline crafting to writing microcopy for web pages. Students also learn how to write persuasive calls to action, build structured drafts, and maintain the freshness of their digital content over time.
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Guidance comes from Ruth Clowes, a seasoned copywriter and trainer with over 20 years of marketing and communication expertise. The class includes a hands-on project- crafting a blog post for a fictional sustainable brand called Green Cat.
As Skillshare’s certification is available only via a paid subscription, it doesn’t provide any certificate like other free programs.
Course Link: https://www.skillshare.com/en/classes/seo-copywriting-for-digital-marketing-success/1479232761
Master Storytelling and Copywriting with ChatGPT - Transform Your Writing with AI (Skillshare)
Spread across 15 practical lessons totaling 1 hour and 39 minutes, this program helps writers learn how to steer ChatGPT into producing stories. The aim is to generate content that resonates emotionally, rather than just filling space. Learners develop techniques for mastering tone, conversational writing, empathy-driven messaging, humor, and even personalized brand style.
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Kasia Pilch, a seasoned Online Strategist and Marketing Specialist, designed the material for beginners and pros alike. The course also features four client-focused class projects, encouraging learners to apply creative storytelling techniques hands-on.
While a certificate isn’t included, the hands-on assignments serve as valuable assets for building a strong copywriting portfolio.
Start Learning: https://www.skillshare.com/en/classes/master-storytelling-and-copywriting-with-chatgpt-transform-your-writing-with-ai/1164232122
Copywriting for Beginners and Pros With Exercises (Class Central)
Through 14 YouTube-hosted videos lasting 1 hour and 30 minutes, this beginner-friendly course balances advanced copy techniques with hands-on writing drills. Lessons include crafting short, punchy sentences, using a customer-first mindset, and building effortless yet persuasive copy.
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Cecilia Elise Wallin, a veteran journalist, novelist, and marketer with three decades of writing experience, leads the sessions.
Unlike many platforms, this course offers a free certificate upon completion. Moreover, videos are also available on YouTube.
Course Access Link: https://www.classcentral.com/classroom/youtube-copywriting-for-beginners-and-pros-free-course-with-exercises-61648
Become A Copywriter Pro from Ground Up (Eduonix)
Spanning 5 sections and 16 lectures across 3 hours and 12 minutes, this masterclass guides learners from basic copywriting principles to advanced storytelling and headline crafting. Along the way, it highlights the subtle techniques that shape messages capable of influencing readers and driving conversions.
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The course is developed by Eduonix, a collective of seasoned industry professionals who have specialized in technology and creative training for over a decade.
Though the free program does not offer a certificate, the assignments included provide excellent material for any budding copywriter’s portfolio.
Jump to Course: https://www.eduonix.com/courses/Marketing/Become-A-Copywriter-Pro-from-Ground-Up
Summing Up
These 10 best online copywriting courses present an inviting mix of short, sharp lessons and in-depth learning paths for aspiring wordsmiths.
Among them, Eduonix’s “Become A Copywriter Pro from Ground Up” stands out with the longest duration. Apart from this, “Copywriting Basics for Successful Sales” and others hold a moderate runtime between one and a half and 2 hours. On the quicker side, “The Science Behind Website Copy That Converts” wraps things up in the shortest duration.
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However, each offers valuable insights into persuasive writing, providing the foundation necessary to kick off a successful copywriting career.
7 months ago
12 Most In-Demand Tech Skills for 2025: Stay Ahead in the Job Market
The technology sector is poised for substantial growth in 2025, with specific skills set to dominate the job market. From cutting-edge advancements in AI to cybersecurity expertise, here’s a look at the tech skills expected to be the most sought-after in 2025 and beyond.
12 Top In-Demand Tech Careers in 2025
Learning the following high-demand tech and IT skills, one can ensure a stable income through full-time jobs and freelancing.
Full-Stack Development
Following the process of digitalization, diverse sectors like business, healthcare, education, administration, etc require apps and software to carry out their operations.
Proficiency in front-end and back-end software development enables the creation of comprehensive web applications. Not to mention, like the previous and passing years, full-stack developers will be highly sought after in the coming years too.
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Cloud Computing
Proficiency in cloud platforms like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud can boost your career as businesses continue to migrate to cloud infrastructures. Roles such as cloud engineers and architects will be in high demand in 2025 and afterward.
UI/UX Design
A software or app might lose its potential if its UI/UX design is not user-friendly. Creating user-centered designs that enhance user experience is critical. By learning User Interface and User Experience design, one can earn money from full-time jobs or freelancing in the outsourcing platforms.
Cybersecurity
Many small to large financial organizations, banks, and even government organizations are falling prey to hackers. Individual users are also not safe in this digital world.
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With the increasing frequency and sophistication of cyber threats, people and organizations require experts to protect their digital assets. It can be anticipated that skills in network security, ethical hacking, and risk assessment will be valuable in the job markets in 2025.
Data Analysis and Big Data
The ability to analyze large datasets to extract actionable insights is invaluable. Skills in SQL, Python, and data visualization tools are particularly important. The business, marketing, banking, finance, academic research, and diverse sectors are employing data analysts and data scientists nowadays. This wave will flourish in the new year.
Besides computer engineering professionals, statisticians, and mathematicians, many people from other sectors are learning these skills to shift their careers to more potential dimensions.
DevOps and Automation
Ranging from food shops to large factories, automation is in high demand to increase production in less time. Experience with DevOps practices and automation tools facilitates efficient software development and deployment, making these skills highly desirable.
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Extended Reality (AR/VR)
Besides gaming, e-sports, and entertainment sectors, augmented and virtual reality technologies are expanding into diverse sectors like healthcare and retail. Therefore, expertise in VR technology in creating immersive experiences will become increasingly valuable in the coming days.
Internet of Things (IoT)
With the proliferation of connected devices, skills in IoT development and sensor technology are in demand to support smart infrastructure and products. In the coming years, IoT-skilled professionals will be required in diverse sectors like smart cities, connected factories, health care, agriculture, autonomous driving, smart homes, smart grids, wearables, etc.
Artificial Intelligence (AI) & Machine Learning (ML)
The integration of AI and ML across various industries is driving a surge in demand for professionals skilled in these areas. This trend is expected to continue in 2025. Expertise in Artificial Intelligence and Machine Learning will be applied in diverse research and development sectors. The job markets around the world will require more professionals to develop and implement AI solutions in business, technology, management, finance, and other sectors.
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Robotics and Automation Engineering
In the coming year, the application of robotic technologies will flourish in diverse sectors like healthcare, engineering, manufacturing, transportation, etc. As industries and service-providing sectors are adopting automation, job opportunities in robotics and automation engineering will be created for designing, controlling, and maintaining automated systems.
Digital Marketing and SEO
With the digital transformation of businesses, news portals, etc. skills in SEO, and digital marketing are vital. Digital marketing experts can lead content development teams, monitor the web readers’ priorities, and develop user engagement plans for social media platforms. The job scope of digital marketing professionals will increase more in 2025.
Low-Code and No-Code Development
Gone are the days, when only IT experts could develop or use web applications. Nowadays, diverse digital platforms allow application development with minimal coding skills. This trend has increased the demand for professionals who can leverage these tools to quickly deliver solutions.
Conclusion
By investing in these highly demanding tech skills, you can enhance your employability and career prospects in the evolving digital landscape of 2025 and beyond.
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11 months ago
How to Customize Your Resume for Each Job Application
During the shortlisting step of a hiring process, employers today look for personalized, and streamlined resumes that match the provided job descriptions and experience requirements. However, most of the applicants tend to prepare a common resume and send it with all applications. As a result many deserving candidates often miss interview calls. Let’s discuss why this traditional method does not work any more and ways to rework your resume according to the specific job circulars.
Why Not to Submit the Same Resume for Every Job Application
The best way to make the most out of any job application would be to customize the resume according to the job need. Fortunately, it isn’t as tedious a process as it sounds.
The main reason why you shouldn’t submit the same resume to every job application is because of relevance. Different jobs have different requirements. Tailoring your resume allows you to highlight the specific skills and experiences that are most relevant to each position.
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Most companies these days use ATS or Application Tracking System which is designed to filter out resumes based on keywords. Customizing the resume targeting a specific job will allow you to incorporate as many keywords as possible.
Think of what recruiters are looking for in your resume. How well you fit in the role and what competitive advantage do you bring to the position? For example, you might want to highlight and link your projects for a data scientist role rather than including your organizational responsibilities. It will allow you to demonstrate skills that make you a good fit and also showcase your competitive edge.
Submitting the same resume for every job will not only reduce the response rate but will also fail to highlight your true potential to the recruiters.
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1 year ago
Does Everyone Need to Learn Programming? The Truth About Coding in The Age of AI
It probably wasn’t even half a decade ago when people thought programming and coding were the future. Every tech pundit and industry leader chimed in on how knowledge of programming would be an essential career skill in the new frontier.
But the world has shifted much since then. The frontier tech evolved so much and so drastically that recently at the World Government Summit, Dubai, Nvidia CEO Jensen Huang had something entirely different to say. He stressed that with the rapid integration of AI, programming, and coding would soon cease to be a vital skill.
That posits an interesting question, should everybody learn coding or programming? Let’s try to find an answer.
How to Know if Programming or Coding is Essential for Your Career Growth?
Let’s assume that programming in the future will cease to be an in-demand or vital skill. But does that make programming or coding obsolete? Absolutely not. In fact, the paradigm shift in frontier tech would require upskilling the existing programming knowledge. A programmer would effectively move from writing lines of code to a more strategic and oversight role as AI takes up the tedious task of coding.
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So rather than asking whether programming is right for you or not, it is important to assess whether you are equipped to adapt to the changing role in the future.
Pros of Learning Programming
- Wide range of career opportunities in software development, web development, data science, artificial intelligence, and more - Improving logical thinking and problem-solving skills - Promotes creative thinking - High demand - A lifelong learning opportunity - Automation, efficiency, and flexibility of knowledge application.
Cons of Learning Programming
- Involves a steep learning curve - Sedentary nature of work - Keeping up with the rapid changes in the industry - Complexity and high expectations.
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1 year ago