Thanks to the favourable weather conditions, bumper production of jujube, the small fruit more popular as ‘Boroi’ in the vernacular, has growers in Satkhira smiling from ear to ear.   According to the District Agriculture Extension (DAE) office, the soil of Satkhira is favorable for jujube cultivation and it has been grown commercially in the district since 2000.   Now the jujube cultivation is getting popular in the district as it is more profitable and allows farmers a quick return on their investment.   The growers have made great strides in jujube cultivation this year compared to last, and combined with the relatively high price to force them to bring more land under jujube cultivation.   This year jujube has been cultivated over a total of 660 hectares, with the authorities setting a production target of 7,000 metric tons of jujube.   Many local varieties including ‘Baukul’, ‘Applekul’, ‘Tawainkul’, ‘Narkeli’ and ‘Dhaka Ninety’ are being cultivated in the district, and the jujube of Satkhira also finds markets in other districts  including Khulna, Dhaka and Chattogram after meeting the demand of people.   The farmers spent Tk 20-22,000 per bigha of land on jujube cultivation, and sell per kg of the fruit at Tk 40-50. After expenditure, the jujube growers have counted a profit of Tk 90,000 to 1 lakh.