Snoop Dogg
Craig Brewer to direct Snoop Dogg biopic for Universal
Universal Pictures has tapped “Hustle & Flow” filmmaker Craig Brewer to direct its upcoming biopic on rap icon Snoop Dogg. The currently untitled film will chronicle the hip-hop legend’s rise to fame and is the first project under Death Row Pictures’ deal with NBCUniversal Entertainment & Studios.
Brewer, also known for “Dolemite Is My Name”, is revising the existing script written by “Black Panther” co-writer Joe Robert Cole. Casting details and a release date have yet to be announced.
According to Variety, the film is being produced by Snoop Dogg himself, alongside Brian Grazer and Death Row Pictures president Sara Ramaker. Universal’s senior vice-president of production development, Ryan Jones, is overseeing the project for the studio.
This marks a continuation of Snoop Dogg’s collaboration with NBCUniversal. The rapper is set to return as a coach for season 28 of NBC’s “The Voice” this autumn and also participated in NBC and Peacock’s coverage of the 2024 Paris Olympic Games.
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Snoop Dogg, a 17-time Grammy nominee, first burst onto the scene in 1993 with his debut album “Doggystyle”, released under Death Row Records. The album, produced solely by Dr Dre, featured hit singles such as “What’s My Name?” and “Gin and Juice”.
Universal has a track record of successful music biopics, including 2015’s “Straight Outta Compton”, which grossed over $200 million worldwide and featured LaKeith Stanfield as Snoop. The studio also released the Oscar-winning “8 Mile” in 2002, starring Eminem in a role that mirrored his own life.
Music biopics continue to perform strongly at the box office, with recent hits like “Bob Marley: One Love” and the Dylan-centred “A Complete Unknown”, which earned eight Oscar nominations.
Upcoming projects include a Bruce Springsteen biopic and a four-film Beatles project set for release in 2028.
5 months ago
Snoop Dogg signs multi-year deal with NBCUniversal
Snoop Dogg has signed a multi-year partnership with NBCUniversal, bringing his production company, Death Row Pictures, into a wide-ranging collaboration across film, television, streaming and sports content.
The agreement, described as a first-look deal, was announced by NBCUniversal chairman Donna Langley, who expressed enthusiasm about the partnership, according to The Hollywood Reporter.
“There’s only one Snoop, and we’re so excited for him to join our unbelievable roster of creative partners,” said Langley.
Under the deal, Death Row Pictures is already developing a biopic about the rap icon. The film will be written by Joe Robert Cole and produced by Brian Grazer.
Meanwhile, Snoop is also set to return as a judge on Season 28 of NBC’s popular singing competition, The Voice, airing this autumn. He previously appeared as part of NBC and Peacock’s coverage of the 2024 Olympic Games in Paris.
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Commenting on the new collaboration, Snoop said, “Not everyone has the courage and vision to see what Death Row Pictures can bring to the table, but Donna and the NBCUniversal team have always understood, which is why I am proud to call NBCUniversal my new home. The Dogg has officially moved into the neighbourhood, ya dig?”
Death Row Pictures, led by Snoop and President Sara Ramaker, includes team members Kevyn Woods, Keifer Moore and Torre Blake. The company will now be headquartered at the Universal Studios Lot in Los Angeles.
Snoop Dogg is represented by WME and Yorn Levin.
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