Daraz 7th Anniversary Sale
Is the top 1 smartphone brand getting ignored – Which brand is that?
Youth-centric smartphone brand realme began its journey in Bangladesh in February 2020, and within only five quarters, the company has turned out to be the number 1 brand in the Bangladesh market on many fronts.
According to the leading global technology market analyst firm Canalys, realme has taken the top spot among smartphone makers in Bangladesh in Q2, 2021, with an annual growth of 258% in the Bangladesh smartphone market.
Read: realme to expandi ecosystem,introduce first phone from Flagship series in Bangladesh
In addition to that, realme has recently become the top-selling brand in the Daraz 7th Anniversary Sale.
Smartphones will continue to play a key role in democratizing technology, especially in Bangladesh, where thousands of aspirational and tech-savvy young buyers are igniting new trends. So, when realme provided the opportunity to buy selective realme smartphones from Daraz availing of anniversary offers, smartphone fans went on the shopping spree, and a record number of realme phones were sold at the campaign.
Nowadays, not everyone, especially the youth, can afford high-end smartphones with industry features. realme’s entry into the market has been a blessing in disguise for the the youth. The company, propelled by the youngsters, uniquely understands its target market and shares the same attitude.
Read: realme becomes top selling brand in Daraz 7th Anniversary Sale
realme’s unique personality has led to another acquirement of having the highest engagement among all brands on their Facebook page, according to socialbakers report. The report revealed that realme had experienced absolute growth of its fans on social media networking sites with 169.15% relative growth, which is much higher than other brands.
Moreover, when it comes to average interactions per post, realme is well ahead of others, with a rate of 9,064.37 interactions per post. With an engaged audience and absolute growth of fans, realme is set to add more feathers in their cap in the foreseeable future.
Read Boost in electronics, hi-tech industry required for a developed BD: Walton MD
3 years ago
realme becomes top selling brand in Daraz 7th Anniversary Sale
realme has become the top selling brand in the recently-concluded Daraz 7th Anniversary Sale held from September 2-8 in 2021.
During Daraz 7th Anniversary campaign, top 1 smartphone maker of Bangladesh in Q2, 2021, realme came up with various lucrative offers on some of their selected phones for the smartphone users and fans.
Read:Realme sells 1.6 million smartphones at Fan Fest
The users were provided an opportunity to buy selective realme smartphones from Daraz availing of anniversary offers during this campaign. And people jumped on the shopping bandwagon and a record number of realme phones were sold at this campaign, making it the top-selling brand.
Some of the realme phones, namely C21 (3/32), C21 (4/64), C20A, C25s (4/64), C25s (4/128), realme 8 Pro and narzo 30, were available for sale at reduced prices. realme fans were offered upto 7 percent off on the price of these phones. Moreover, buyers who opted for online prepayment enjoyed 10 per cent off on the prices.
Read Daraz 7th anniversary sale: 15% cashback on bKash payment
Shabbir Hossain, Chief Commercial Officer of Daraz Bangladesh Ltd, said, “Our sellers and associates are our dear partners with whom we share the joy of being the number one in the market.”
“Brands like realme need no new introduction, and it was of nobody’s surprise that realme became the top selling brand in the Daraz 7th Anniversary Sale. Daraz opts to continue to bring more and more products from such leading brands, and deliver them to beloved customers with complete guarantee of authenticity”, he added.
Read: Realme holds 'Daring Heroes Wild Poster' event
To cater to the needs of the youth more, realme has recently entered AIoT 2.0 development phase with its advanced ‘1+5+T’ strategy to bring more AIoT products to young consumers.
Besides, realme is developing a diverse portfolio of 5G products with an aim to offer 100 million 5G phones in the next three years to the young users. According to Canalys, realme has also become the top 1 smartphone maker in Bangladesh during Q2, 2021.
Read Daraz introduces Seller Development Program for consumers
3 years ago