Brand Practitioners Bangladesh hosted building materials marketing fest 3.0 brought together thinkers, marketing professionals, and industry experts to take up critical challenges and explore innovative strategies for Bangladesh's construction and building materials sector.

The programme was organised at the Grand Ballroom of Renaissance Dhaka Gulshan Hotel with interactive sessions aimed at infusing innovation, collaboration for sustainable growth in the industry, under the central theme "Strengthening Bangladesh Together."

Every session had proactive insights from well-known speakers on a wide array of aspects such as marketplace dynamics, customer-centric innovation, and reorientation of marketing strategy.

Khourshed Alam, Chief Operating Officer, Akij Ceramics-the Title Sponsor of the program-remarks, "Akij Ceramics is proud to be part of this revolutionary initiative. Our commitment to innovation and quality fully accords with the fest's vision of empowering Bangladesh. This has raised the bar for collaborative growth and knowledge dissemination in the building materials sector."

The opening session, Market Dynamics and Emerging Trends in the Construction and Building Materials, explored the changing landscape of the industry.

The Research Point of View - Painting Connections was presented by the second speaker of the day, Dr. A. S. M. Obaidullah Mahmud, Chief R&D Officer, Berger Paints Bangladesh Ltd. who talked about how Berger Paints is bringing a change in customers' satisfaction through innovation and personalization.

The third session, Effective Catering in Communication - Fragmented Media, Al, and Building Materials, focused on advanced strategies in communication and Al shaping the future of the industry. It was moderated by Syeda Umme Salma, CEO, BrandGear.

The keynote session, "Strengthening Bangladesh Together," was contributed by Masud Khan, Chief Advisor to the Board, Crown Cement. He, too, focused on the spirit of collaboration, innovation, and sustainability as driving forces for national progress by highlighting the development of infrastructure in which the cement industry played a major part.

In the session, Construction Mart - Everything Construction, Inside and Out, Major General (Retd.) Wahid-Uz-Zaman, Managing Director, Construction Mart, shared his insights on how integrated approaches are bringing a sea change in the construction industry and whereabouts of Construction Mart.

The sixth session, Steering the Building Materials Industry Forward, provided a roadmap for negotiating challenges and leveraging opportunities in the industry while moderated by Atiq Akbar, Head of Brand and Marketing Communications, Seven Rings Cement moderated.

The concluding session was on new ways of strategy marketing in Redefining Marketing Approaches for a Robust Building Materials Market. The session was moderated by Sumaiya Mutiatur Rasul, Managing Editor, CMO Bangladesh, and Head of Communication, UIU.

Mirza Muhammad lleush, Founder and Managing Director of Brand Practitioners Bangladesh, reflected on the success of the event, stating: "Building Materials Marketing Fest 3.0 stands as a testament to the transformative power of collaboration and a unified vision."