The United Nations Development Programme (UNDP) in Bangladesh recently recognized three university clubs for their innovative ideas and campaigns aimed at raising awareness about air pollution.
Starting on a small scale in 2023, UNDP launched the "Breathe Well Dhaka" campaign to address growing concerns over air quality in the capital. Encouraged by an overwhelming response, the initiative expanded in 2024 into a nationwide campaign titled "Let's Breathe Well," engaging students’ clubs from different universities across the country to propose innovative solutions for air pollution.
The second phase of the campaign saw participation from 174 university clubs representing 64 universities, submitting their ideas to combat air pollution. An expert jury board reviewed the submissions and selected the top three clubs Team Airrow BRACU, IPE Pokayoke RUET and Air Savvy Med Squad BMSS for their impactful initiatives.
The campaign reached around 4 million people altogether.
Team Airrow from BRAC University focused on mobilising communities in lower-income areas, ensuring access to critical information about air pollution. IPE Pokayoke from Rajshahi University of Engineering and Technology (RUET) emphasised educating school students, fostering long-term awareness.
A medical student club Air Savvy Med Squad addressed the issue of medical waste contributing to air pollution and engaged with patients to promote mask usage for health protection.
Arif Mohammad Faisal, Programme Specialist - Environmental Sustainability and Energy, UNDP, served as one of the jury members and praised the innovative ideas presented. "The submissions were so relevant and forward-thinking that selecting the top three was a challenge. It is encouraging to see so many young minds engaged in tackling air pollution. We should consider forming a dedicated task force to advocate for lasting improvements in air quality," he remarked.
Md Abdul Quayyum, Head of Communications, UNDP Bangladesh, while addressing the closing and prize-giving ceremony, said, "The energy and creativity these students have shown are truly inspiring. This online campaign has proven the power of youth in advocating for a cleaner environment. This is just the beginning. We will continue to support initiatives like these, working alongside other UNDP projects to address air pollution at all levels. Together, we can build a sustainable and healthier future for Bangladesh."