Brac Bank's SME (small and medium enterprise) banking solution, Tally Loan 'Druti', has won a slew of awards both locally and globally, consolidating its position in the country's banking sector.

According to Barc Bank, Druti, designed to empower unbanked SMEs in Bangladesh, has secured 12 prestigious awards, a record for a single proposition.

It has achieved the distinguished ‘Product Innovation of the Year Award’ in the platinum category for its Tally Loan 'Druti' at the 2023 Global SME Finance Forum Awards.

This forum, orchestrated by the World Bank Group, acknowledged the Brac Bank for introducing a groundbreaking proposition, integrating unbanked small traders into the conventional banking system.

The coveted award was received by Syed Abdul Momen, Deputy Managing Director and Head of SME Banking, Brac Bank, from Matthew Gamser, CEO, SME Finance Forum, during a ceremony held in Mumbai, India, on September 13, 2023.

In addition, Druti earned considerable recognition at the Bangladesh Brand Forum's Commward, seizing four awards in the following categories: Rural Marketing – Grand Prix, Native - Grand Prix, Campaign for Sustainability – Gold, and Brand Experience and Promotion.

 The remarkable SME proposition acquired seven more laurels from the international advertising consortium Mad Stars, renowned for its focus on Marketing, Advertising, and Digital content.

Druti stood out in categories including Brand Experience & Activation Stars, Data Insight Stars-Finance, Data-Driven Targeting, Innovative Use of Technology, Commerce Stars, Sustainable Development Goals-Reduced Inequalities, and PIVOT (Special Category).

 Asiatic Communications Limited, the digital agency of BRAC Bank, spearheaded the nominations for Brac Bank in both Commward and Mad Stars and was instrumental in securing these awards.

Syed Abdul Momen said, “Brac Bank has consistently pioneered innovation in banking. Druti Loan transforms the landscape by bringing unbanked micro and small entrepreneurs into the formal banking sector, driving large-scale financial inclusion, and catalyzing national progress.”

 “We feel honoured to receive such esteemed awards from the SME Finance Forum of IFC, Bangladesh Brand Forum, and Mad Stars. These accolades are a testament to our unwavering commitment to product innovation aimed at reaching grassroots and unbanked SMEs", he added.