'The Grand Year-End Sale-Bration', as Daraz is calling it, begins on December 12 and will continue till December 18. During this window, customers can purchase their desired products from Daraz and enjoy exclusive benefits, ranging from large discounts to coupons and vouchers, the e-commerce giant said in a release.

Various mega deals and other exciting features like Flash Sales, I Love Voucher, Happy Hour, Shake Shake, and Prepayment Discounts will be available during the 12.12 campaign.

Customers need to use the Daraz Application ‘Shop Now/Add to Cart’ options to avail of the grand deals.

The campaign has been designed to be a one-of-a-kind opening to purchase items like winter clothing, mobile phones, electronics, cross-border products and home decors at unbelievably low prices through www.daraz.com.bd/12-12-sale.

Read Also: Daraz Bangladesh to celebrate 11.11 Sale with best local brands

Syed Mostahidal Hoq, Managing Director of Daraz Bangladesh Limited, said, “This year, we celebrated the 11.11 sale for the third time and it was a massive success.

"Our sales skyrocketed to an incredible worth of BDT 85 million within just 15 minutes. And it was only possible because of Daraz’s prime reputation earned through seamless customer-support, top-notch product quality, and efficient delivery processes.

"We are confident that 12.12 will provide the customers with the best year-end shopping experience.”

Daraz Bangladesh, a concern of Alibaba Group, has been the centre of attraction for shoppers in Bangladesh since 2015. With various timely and innovative campaigns, Daraz has redefined the online shopping experience in the country.

The 12.12 campaign, co-sponsored by Apex, Dabur Honey, Dettol, Motorola, StudioX, and Vaseline, is expected to add to the tally of the e-commerce giant’s success.

Esquire electronics, Parachute Naturale shampoo, Emami, Veet Men, TP-Link, Transcend, Wild Stone, Noah Cookware, Mango, and Wiresto are the campaign's Brand Partners.

Standard Chartered Bank, Mercantile Bank, Prime Bank, BRAC Bank, and bKash will facilitate the campaign as Payment Partners, providing various additional cashback and discount offers to the customers.