Mastercard and Brac Bank announced the launch of the Mastercard Millennial Titanium Credit Card Sunday to cater exclusively to the lifestyle and aspiration of millennials and young working professionals in Bangladesh.

Through this card, Mastercard and Brac Bank will offer unique, personalised solutions that meet the needs of millennials. 

The card's welcome pack offers unparalleled rewards and benefits, including cashback, vouchers, and discounts on e-commerce portals, clothing shops, beauty salons and online bookstores.

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Other benefits include bonus reward points on grocery and online transactions, BOGO (Buy-One-Get-One) hotel stays, dining and lifestyle offer at more than 5,500 partner outlets in Bangladesh, two complimentary visits to airport lounges per year, and 500 bonus points on the endorsement of a minimum $5,000 on travel.

Also, the card will allow millennials to make a retail purchase at zero per cent interest.

The Mastercard Millennial Titanium Credit Card also comes with year-round offers, including the chance to earn 1,000 reward points monthly on a minimum cumulative spend of Tk5,000 at Gloria Jeans, North End Coffee, Crimson Cup, Coopers, Domino's Pizza, and double bonus reward points on a monthly spend on selective weekend grocery transactions and up to 15 per cent cashback on selective online food delivery apps.

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"It is high time to engage the youths, the prime promoters of the digital lifestyle, with the economy and empower them so that they can realise their full potential," Selim RF Hussain, managing director and CEO of Brac Bank, said.

"With ever-evolving technologies within reach, Brac Bank hopes this endeavour will not only compliment their unique lifestyle needs but also help them advance in their personal and professional fields."

"Today millennials account for one-third of Bangladesh's population. With continuously evolving aspirations, this generation of mobile-first digital natives provides a tremendous opportunity to drive a less-cash economy," said Syed Mohammad Kamal, country manager for Mastercard.

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"As a technology company in the payment industry, Mastercard combines safety and security with seamless user experiences that are highly valued by millennials. We are delighted to partner with Brac Bank to launch this first of its kind card in Bangladesh."