A singer named Sienna Rose has gained almost three million monthly Spotify listeners with jazz-infused soul tracks, but growing evidence suggests she may be entirely computer-generated. Her song Into the Blue alone has over five million streams, and several of her tracks feature on Spotify’s Viral Top 50.

Deezer, a music streaming service, flagged many of her songs as AI-generated. Experts point to anomalies such as continuous hissing sounds, inconsistent drum patterns, generic lyrics, and flawless vocals—hallmarks of AI music. Rose has no social media presence, has never performed live, and uploaded at least 45 tracks in just over two months, a pace unusual even for prolific human artists. Her Instagram featured AI-style images, now deactivated.

Despite doubts, pop star Selena Gomez used one of Rose’s tracks in an Instagram post, highlighting the reach of her music. Listeners have expressed both fascination and disappointment upon learning she may not exist.

Deezer reports that 34% of daily uploads are AI-generated, up sharply from 5–6% eighteen months ago. Industry voices, including pop star Raye, stress that audiences prefer authentic, soulful music over algorithmically produced tracks.

The Sienna Rose phenomenon raises broader questions for the music industry as AI-generated artists compete with real musicians, earning royalties while bypassing the traditional costs and effort involved in launching a music career.

With inputs from BBC