The campaign aims at creating improved access to, and demand for, safe and nutritious food.

Due to malnutrition among the workers, their productivity is being hampered. Healthy foods reduce the risk of non-communicable diseases and provide enough energy and nutrients to perform tasks by the workers, said a press release.

Currently, GAIN has been implementing a project titled “Strengthening Workers’ Access to Pertinent Nutrition Opportunities (SWAPNO)” with ppartnership of 20 garment factories in Dhaka, Gazipur, Narayangang, Mymensing & Chittagong to reach more than 50,000 workers.

Due to COVID-19 situation, GAIN has designed digital media-based distant Behaviour Change Communication (BCC) approach, which included Radio drama, Facebook campaign, webinar, jingle and Television programme.

GAIN started the campaign recently and it will continue till December this year (2020).

According to the GAIN’s Radio project partner Dhaka FM, the weekly radio drama ‘amar swapno amar pushti’ has created a buzz among the workers countrywide and the last 5 episodes of the audio drama has covered more than 12 million audiences.

The initiative is aimed at motivating the policymakers, employers, factory management, brand and buyers to give importance to the nutrition issue. It is also to encourage the factory managements to provide nutritious foods to workers as well as helping the workers to understand the benefits of eating nutritious foods.