Dekko ISHO Technologies (DITECH) has signed a strategic capital investment agreement with Fashol.com, a B2B startup aimed at changing the country's age-old perishable supply chain using technology, data, and efficient logistics.

The signing ceremony was held Saturday in the capital on World Food Day and attended by Dekko ISHO Group Director Prottoy Hossain; Fashol.com Founder and CEO Sakib Hossain, Co-founder Mamunur Rashid and Chief Technology Officer Ashikur Rahman Ashik.

"Lack of food security is, unfortunately, one of the biggest global crises of our times. And Fashol.com has the potential to bring about an immensely positive impact in this area, nationally, and hopefully globally someday," said Prottoy.

"We are proud to be able to be a part and an enabler of their endeavours, and hope to work together for a long time," he added.

The key vision of Fashol.com is to create value for the ecosystem of Bangladesh. It provides higher profit margins and on-time payments to the farmers; doorstep delivery, hygienic vegetables and fruits and hassle-free business for the retailers and also traceable and safe food for the consumers, according to a media release.

Sakib said the agricultural sector is one of the biggest economic drivers of the country and the whole ecosystem is still working the same way as it was 150 years ago.

"We need to put more resources and talents in this sector to get this whole ecosystem ready for the next technological era. When I started fashol.com, some of our customers had laughed saying no one would buy from us this way, today they cannot even think of running their businesses a single day without Fashol. That is the power of technology."

Sakib added: "We have been fortunate to partner with Dekko ISHO Group. This helped us take a big stride forward towards fulfilling our ultimate vision."

Fashol.com started its journey in 2020 and distributed around 1.5 million kilograms of vegetables and fruits among retailers.