With the aim of delivering online based swift and best after sales service to the users of Marcel brand products through building a strong customers’ database, Marcel conducted ‘Digital Campaign’ across the country from October 2017 to February 2018.
Witnessing customers’ huge response to the campaign, Marcel resumed the campaign on April 1 and continued it till June 30 of 2018. During that period, customers of Marcel fridges, televisions and air-conditioners received free air tickets of America and Russia, fridges, televisions, ACs or sure cash-back up.
Later, the local brand conducted ‘Eid Mega Digital Campaign’ during the month of July and August. Considering the customers’ huge response to the campaign, Marcel is now conducting the campaign’s 3rd Season in 2018.
Marcel’s Head of Sales Dr. Md. Shakhwat Hossen said, the digital campaign has received sound response from the customers and also reduced their reluctance on registering products just after the purchase. In addition, the campaign also accelerated the process of building customers’ database, he added.
To sustain the buyers’ eagerness in registering their purchased products, Marcel started the campaign’s third season, he noted and expected that the third season will also be successful like the campaign’s previous two seasons.
During the ‘Digital Campaign’, details of the customers and their purchased products including the name of customer, contact number and the model number of the product are being stored on a server.
The customers can seek post sales services browsing the Marcel developed web page http://support.Marcelbd.com and also they can see the status of the product from online.