The latest vibe to the global tide of Korean pop culture is the Netflix Original Korean Web Series ‘Squid Game’. Most viewed TV shows of the week, most streamed web programs, most discussed topics on social media; all of these records are now in the possession of Squid Game. Within decades of the Gangnam style, Squid Games have made a royal appearance alongside BTS on social media. Let's take a look at the details of this sensational web series.

Netflix original ‘Squid Game’ at a glance

The South Korean TV series was released worldwide from Netflix on September 17, 2021. Hwang-dong-hyuk is the screenwriter and director of this thriller drama series.

The series, set in the context of the Dystopian period, is named after a game of Korean children. To win the game, a team tries to put their feet on the head of a squid painted on the floor. Another group, on the other hand, tried to prevent them from approaching the design.

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The drama shows 456 players competing to win the prize worth 45.6 billion.

However, the main purpose of the competition is to feed the entertainment of western investors. Gradually as the game pushes each player against each other, players realize they are stuck in a maze of death.

The series stars Park Hae-soo, Lee Jung-Jae, Wi Ha-Joon, O Yeong-Soo, Jung Ho-Yeon, Heo Sung-Tae, Kim Joo-Ryoung, and Anupam Tripathi.

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The TV series, produced by Siren Pictures Inc. has so far shown a season of 9 episodes.

Behind the popularity of ‘Squid Games’

One of the reasons behind the rise of Squid Games is the subtitles in 37 languages and dubbing versions in 34 languages. That’s why the screenplay of helpless adults winning children's games has been well received by the audience.

Moreover, the series lovers have been able to pay attention to the characters as they have not exaggerated the whole drama with the details of the game. And in this way, the TV show has tried to impress the viewers with the drama of various characters. The series surpassed 13 million followers on social media in the first three weeks of its premiere.

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Not to mention the credit for Netflix, which accounts for 45.8 percent of OTT's industry-leading digital content.

The impact of ‘Squid Game’ around the world

On October 6, 2021, when the whole world was stuck in the 6-hour outage of Facebook, WhatsApp, Instagram, the Squid Game memes were ruling Twitter and TickTock. Online games like 'Red Light Green Light' as per the pilot episode and Honeycomb candy, have become popular on social media.

Renowned French fashion house Louis Vuitton has named Jung Ho-Yeon as their global house ambassador. Sales of slip-on shoes of the American shoe company Vanse, shown on the show, have increased by 7800 percent. In addition to this, the number of customers of other apparel shown on the show has also increased at a significant rate which may have an impact on the upcoming Halloween festival.

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Wrap up

The Netflix original web series Squid Game is one of the most sought-after TV shows ever. According to Parrot, viewership demand for the series has increased by 481 percent worldwide since the first episode aired. The Squid Game has made a far-reaching impact on the Korean Wave across the entertainment world with the tagline '45.6 billion won is a child’s play'. So it's no surprise that other video streaming platforms will heavily be patronizing Korean pop culture.