Although the industry of content-based digital assets is not new, the growth and popularity of niche-based content publications skyrocketed during the Covid-19 pandemic.
Bringing a Bangladeshi perspective into this digital asset market, the team of Rank Wizards LLC, a Bangladeshi start-up, talked to UNB about its journey and the enormous possibility in this investable global market.
Throughout its journey over the period, the company grew into a dynamic startup focusing on a number of clients all over the world, specializing in the development and management of affiliate niche blogs.
Now, the 5-years old bootstrapped startup is slowly making its way into the multi-billion dollar niche-blogging industry, aiming to turn into a media giant along with creating secure investment scopes for micro-investors.
Saleh Ahmed, while studying at Chittagong University of Engineering and Technology (CUET), founded Rank Wizards back in 2016 as a service-based startup agency with a bunch of engineers at its helm, primarily focusing on SEO, content, and growth consultancy services for bloggers and businesses.
“The plan was to keep ourselves floated by serving clients until we curate a bullet-proof strategy to develop our own assets”, Saleh Ahmed told UNB while describing the mission and vision of Rank Wizards LLC.
Just like other self-financed startups, Rank Wizards had gone through quite a rough patch. Against all odds, they have managed to serve over 400 clients with 92% recurrence within the first 4 years of operations.
They also developed their own portfolio of niche websites, and now own 27 websites which are projected to be worth $300,000 by Q3, 2022.
“We have a number of strategic advantages that yield better ROI and faster organic growth than competitors”, says Sadman Rahi, Brand Development Executive of Rank Wizards LLC.
As the Covid-19 pandemic forced the world to reimagine the world of digital media while increasing the focus on online businesses and digital assets, Rank Wizard LLC reached new highs in growth.
“In 5 years, we went from being a team of 2 to a whopping 62! Surprisingly enough, the peak of this growth was across the recent pandemic,” Saleh told UNB.