Why are certain businesses able to sell more things despite the fact that their rivals are just as good? Why do certain leaders have a greater influence than others? Simon Sinek, an author and former advertising executive, researched the achievements of the world's most powerful and influential leaders and discovered that the secret to their success is in the way these organisations and leaders think, act, and communicate. He names this secret the Golden Circle Theory. What is Golden Circle Theory Simon Sinek's golden circle theory is shown as three concentric rings with 'why' at the centre, followed by 'how' and lastly, 'what'. Sinek asserts that the majority of companies and people are preoccupied with the 'what' and 'how' of their operations. Very few individuals consider the 'why.' These few individuals represent some of human history's greatest leaders and success stories. Apple, the Wright brothers, and Martin Luther King Jr. are all instances of golden circles. Many of us, Sinek asserts, think from the outside in—what > how > why. We are aware of what we are doing, and some of us are aware of how we intend to do it. However, the majority do not inquire as to why. As a result, we are unable to reach our greatest potential. Read Reciprocity Ring: How can it improve an organization and individual career? To be the greatest version of yourself and succeed, you must first choose what you want to do, how you want to accomplish it, and most importantly, why you want to accomplish it. Understanding Simon Sinek's golden circle theory can assist you in determining why you have certain aims. Application of Golden Circle Theory in Content Marketing Now that you're familiar with how to utilise the Golden Circle, here are some more content marketing and copywriting best practices to assist you in putting it all together and creating some helpful, relevant, and great copy. - Utilise material to elicit an emotional response. Consider the emotional reaction you want to elicit from the reader. Is it dread, survival, shame, a surge of energy, amusement, or perhaps hope? Read KAIZEN: Japanese concept of continuous improvement can help your business flourish - Maintain consistency and authenticity. It's not just about what you say on your website or through content marketing; it's about the overall experience your organisation provides your readers every time they contact you, from speaking with a receptionist to reading on your site to speaking with a sales representative and receiving excellent after-sales service. Provide them with an exceptional experience.