Rottnest Island
Smiling Quokka Turned Rottnest Island into a Global Tourist Hotspot
Quokkas, adorable and, most notably, remarkably photogenic animals, roam across the southwestern corner of Australia. With its perpetual grin and friendly demeanour, this small marsupial, about the size of a domestic cat, has turned an island into a hotspot for wildlife lovers and selfie seekers. A large number of quokkas are found on Rottnest Island, nestled off the coast of Perth, a sun-soaked sanctuary. This quokka haven is now popular for selfies. Let’s unravel how the quokka’s smile shaped Rottnest Island into a popular tourist hotspot.
Naming of Rottnest Island
The name of this island has an unusual origin, tracing back to a 17th-century Dutch explorer, Willem de Vlamingh. When he arrived on the coast, he was struck by the strange, furry animals hopping through the underbrush. Mistaking the quokkas for giant rats, he dubbed the place 't Eylandt 't Rottnest, Dutch for ‘rat’s nest island.’
But despite the unflattering name, de Vlamingh saw something more. In his journal, he described the landscape as nothing short of ‘paradise on Earth.’
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The Global Rise of the Quokka Selfie
In the age of social media, few animals have captured global attention like quokkas. Native to southwestern Australia, this tiny marsupial became a sensation not through conservation efforts, but through its smile. The viral trend began when tourists visiting Rottnest Island began snapping photos of the cheerful-looking creatures.
In 2013, the Huffington Post dubbed the quokka ‘the world’s happiest animal’, sparking worldwide interest. With their naturally upturned mouths, quokkas became the perfect subject for selfies. High-profile celebrities like Chris Hemsworth and Roger Federer helped solidify their fame.
The result was a surge in visitors here, the Paradise on Earth. What was once a quiet retreat transformed into one of Australia’s most photographed destinations. Tourists flock there not only for the beaches but for the chance to share a moment with a quokka.
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6 months ago