Meta CEO Mark Zuckerberg today (March 23, 2023) announced the launching of a new WhatsApp desktop app for Windows. “Now you can make E2E encrypted video calls with up to 8 people and audio calls with up to 32 people,” Zuckerberg posted on his verified Facebook profile. In a recent blog post, Meta said: “We’ll continue to increase these limits over time so you can always stay connected with friends, family, and coworkers.” The tech giant also announced that its instant messaging app for Windows has got a revamped look with new features. Read More: Meta slashes another 10,000 jobs “The new WhatsApp app for Windows will load faster and is built with an interface similar to the mobile version of the app,” the blog post reads. “We’ve made improvements to device linking and better syncing across multiple devices,” Meta said. To avail the new features, the users have to install the latest update of the WhatsApp Windows desktop app. Once updated, A call option in the chat box – similar to the call icon available in WhatsApp app on Android or iOS – will be visible to the users Meta also announced the new Mac desktop version of the app, which is currently in beta testing. Read More: WhatsApp Communities: Here’s what the latest feature offers Prioritizing the privacy of the users in mind, WhatsApp has rolled out a new feature that gives group admins more control over their group privacy. “As more people join communities, we want to give group admins more control over their group privacy, so we’ve built a simple tool that gives admins the ability to decide who is able to join a group,” Meta said in another blog post.

When Mark Zuckerberg announced ambitious plans to build the “metaverse” — a virtual reality construct intended to supplant the internet, merge virtual life with real life and create endless new playgrounds for everyone — he promised that “you’re going to able to do almost anything you can imagine.” That might not be such a great idea. Zuckerberg, CEO of the company formerly known as Facebook, even renamed it Meta to underscore the significance of the effort. During his late October presentation, he effused about going to virtual concerts with your friends, fencing with holograms of Olympic athletes and — best of all — joining mixed-reality business meetings where some participants are physically present while others beam in from the metaverse as cartoony avatars. But it’s just as easy to imagine dystopian downsides. Suppose the metaverse also enables a vastly larger, yet more personal version of the harassment and hate that Facebook has been slow to deal with on today’s internet? Or ends up with the same big tech companies that have tried to control the current internet serving as gatekeepers to its virtual-reality edition? Or evolves into a vast collection of virtual gated communities where every visitor is constantly monitored, analyzed and barraged with advertisements? Or foregoes any attempt to curtail user freedom, allowing scammers, human traffickers and cybergangs to commit crimes with impunity? Picture an online troll campaign — but one in which the barrage of nasty words you might see on social media is instead a group of angry avatars yelling at you, with your only escape being to switch off the machine, said Amie Stepanovich, executive director of Silicon Flatirons at the University of Colorado. “We approach that differently — having somebody scream at us than having somebody type at us,” she said. “There is a potential for that harm to be really ramped up.” Read: Facebook to shut down face-recognition system, delete data That’s one reason Meta might not be the best institution to lead us into the metaverse, said Philip Rosedale, founder of the virtual escape Second Life, which was an internet craze 15 years ago and still attracts hundreds of thousands of online inhabitants. The danger is creating online public spaces that appeal only to a “polarized, homogenous group of people,” said Rosedale, describing Meta’s flagship VR product, Horizon, as filled with “presumptively male participants” and a bullying tone. In a safety tutorial, Meta has advised Horizon users to treat fellow avatars kindly and offers tips for blocking, muting or reporting those who don’t, but Rosedale said it’s going to take more than a “schoolyard monitor” approach to avoid a situation that rewards the loudest shouters. “Nobody’s going to come to that party, thank goodness,” he said. “We’re not going to move the human creative engine into that sphere.” A better goal, he said, would be to create systems that are welcoming and flexible enough to allow people who don’t know each other to get along as well as they might in a real place like New York’s Central Park. Part of that could rely on systems that help someone build a good reputation and network of trusted acquaintances they can carry across different worlds, he said. In the current web environment, such reputation systems have had a mixed record in curbing toxic behavior. It’s not clear how long it will take Meta, or anyone else investing in the metaverse, to consider such issues. So far, tech giants from Microsoft and Apple to video game makers are still largely focused on debating the metaverse’s plumbing. To make the metaverse work, some developers say they are going to have to form a set of industry standards similar to those that coalesced around HTML, the open “markup language” that’s been used to structure websites since the 1990s. “You don’t think about that when you go to a website. You just click on the link,” said Richard Kerris, who leads the Omniverse platform for graphics chipmaker Nvidia. “We’re going to get to the same point in the metaverse where going from one world to another world and experiencing things, you won’t have to think about, ‘Do I have the right setup?’” Nvidia’s vision for an open standard involves a structure for 3D worlds built by movie-making studio Pixar, which is also used by Apple. Among the basic questions being resolved are how physics will work in the metaverse — will virtual gravity cause someone’s glass to smash into pieces if they drop it? Will those rules change as you move from place to place? Bigger disagreements will center on questions of privacy and identity, said Timoni West, vice president of augmented and virtual reality at Unity Technologies, which builds an engine for video game worlds. “Being able to share some things but not share other things” is important when you’re showing off art in a virtual home but don’t want to share the details of your calendar, she said. “There’s a whole set of permission layers for digital spaces that the internet could avoid but you really need to have to make this whole thing work.” Read: In the middle of a crisis, Facebook Inc. renames itself Meta Some metaverse enthusiasts who’ve been working on the concept for years welcome the spotlight that could attract curious newcomers, but they also want to make sure Meta doesn’t ruin their vision for how this new internet gets built. “The open metaverse is created and owned by all of us,” said Ryan Gill, founder and CEO of metaverse-focused startup Crucible. “The metaverse that Mark Zuckerberg and his company want is created by everybody but owned by them.” Gill said Meta’s big splash is a reaction to ideas circulating in grassroots developer communities centered around “decentralized” technologies like blockchain and non-fungible tokens, or NFTs, that can help people establish and protect their online identity and credentials. Central to this tech movement, nicknamed Web 3, for a third wave of internet innovation, is that what people create in these online communities belongs to them, a shift away from the Big Tech model of “accumulating energy and attention and optimizing it for buying behavior,” Gill said. Evan Greer, an activist with Fight for the Future, said it’s easy to see Facebook’s Meta announcement as a cynical attempt to distance itself from all the scandals the company is facing. But she says Meta’s push is actually even scarier. “This is Mark Zuckerberg revealing his end game, which is not just to dominate the internet of today but to control and define the internet that we leave to our children and our children’s children,” she said. The company recently abandoned its use of facial recognition on its Facebook app, but metaverse gadgetry relies on new forms of tracking people’s gaits, body movements and expressions to animate their avatars with real-world emotions. And with both Facebook and Microsoft pitching metaverse apps as important work tools, there’s a potential for even more invasive workplace monitoring and exhaustion. Activists are calling for the U.S. to pass a national digital privacy act that would apply not just to today’s platforms like Facebook but also those that might exist in the metaverse. Outside of a few such laws in states such as California and Illinois, though, actual online privacy laws remain rare in the U.S.

Like many companies in trouble before it, Facebook is changing its name and logo. Facebook Inc. is now called Meta Platforms Inc., or Meta for short, to reflect what CEO Mark Zuckerberg said Thursday is its commitment to developing the new surround-yourself technology known as the “ metaverse.” But the social network itself will still be called Facebook. Also unchanged, at least for now, are its chief executive and senior leadership, its corporate structure and the crisis that has enveloped the company. Skeptics immediately accused the company of trying to change the subject from the Facebook Papers, the trove of leaked documents that have plunged it into the biggest crisis since it was founded in Zuckerberg's Harvard dorm room 17 years ago. The documents portray Facebook as putting profits ahead of ridding its platform of hate, political strife and misinformation around the world. Also read: Facebook froze as anti-vaccine comments swarmed users The move reminded marketing consultant Laura Ries of when energy company BP rebranded itself to “Beyond Petroleum” to escape criticism that the oil giant harmed the environment. “Facebook is the world’s social media platform, and they are being accused of creating something that is harmful to people and society,” she said. “They can’t walk away from the social network with a new corporate name and talk of a future metaverse.” Facebook the app is not changing its name. Nor are Instagram, WhatsApp and Messenger. The company’s corporate structure also won’t change. But on Dec. 1, its stock will start trading under a new ticker symbol, MVRS. The metaverse is sort of the internet brought to life, or at least rendered in 3D. Zuckerberg has described it as a “virtual environment” you can go inside of, instead of just looking at on a screen. People can meet, work and play, using virtual reality headsets, augmented reality glasses, smartphone apps or other devices. Also read: Facebook dithered in curbing divisive user content in India It also will incorporate other aspects of online life such as shopping and social media, according to Victoria Petrock, an analyst who follows emerging technologies.   Zuckerberg’s foray into virtual reality has drawn some comparisons to fellow tech billionaires’ outer space adventures and jokes that perhaps it's understandable he would want to escape his current reality amid calls for his resignation and increasing scrutiny of the company. On Monday, Zuckerberg announced a new segment for Facebook that will begin reporting its financial results separately from the company’s Family of Apps segment starting in the final quarter of this year. The entity, Reality Labs, will reduce Facebook’s overall operating profit by about $10 billion this year, the company said. Other tech companies such as Microsoft, chipmaker Nvidia and Fortnite maker Epic Games have all been outlining their own visions of how the metaverse will work. Zuckerberg said that he expects the metaverse to reach a billion people within the next decade and that he hopes the new technology will creates millions of jobs for creators. The announcement comes amid heightened legislative and regulatory scrutiny of Facebook in many parts of the world because of the Facebook Papers. A corporate rebranding isn't likely to solve the myriad problems revealed by the internal documents or quiet the alarms that critics have been raising for years about the harm the company's products are causing to society. Zuckerberg, for his part, has largely dismissed the furor triggered by the Facebook Papers as unfair. In an interesting twist, the Chan Zuckerberg Initiative, the philanthropic organization run by Zuckerberg and his wife, Priscilla Chan, bought a Canadian scientific literature analysis company called Meta in 2017. By Thursday afternoon, though, its website Meta.org announced that it will “sunset" at the end of March. The Meta.com domain, meanwhile, redirected to the former Facebook's rebranded corporate site. At headquarters in Menlo Park, California, the iconic thumbs up sign that has long been outside was repainted to a blue, pretzel-shape logo resembling an infinity symbol. Some of Facebook’s biggest critics seemed unimpressed by the name change. The Real Facebook Oversight Board, a watchdog group focused on the company, announced that it will keep its name. “Changing their name doesn’t change reality: Facebook is destroying our democracy and is the world’s leading peddler of disinformation and hate," the group said in a statement. "Their meaningless name change should not distract from the investigation, regulation and real, independent oversight needed to hold Facebook accountable.” In explaining the rebrand, Zuckerberg said the name Facebook no longer encompasses everything the company does. In addition to the social network, that now includes Instagram, Messenger, its Quest VR headset, its Horizon VR platform and more. “Today we are seen as a social media company,” Zuckerberg said. “But in our DNA we are a company that builds technology to connect people.”

The term “metaverse” seems to be everywhere. Facebook is hiring thousands of engineers in Europe to work on it, while video game companies are outlining their long-term visions for what some consider the next big thing online. The metaverse, which could spring up again when Facebook releases earnings Monday, is the latest buzzword to capture the tech industry’s imagination. It could be the future, or it could be the latest grandiose vision by Facebook CEO Mark Zuckerberg that doesn’t turn out as expected or isn’t widely adopted for years — if at all. Plus, many have concerns about a new online world tied to a social media giant that could get access to even more personal data and is accused of failing to stop harmful content. Here’s what this online world is all about: Think of it as the internet brought to life, or at least rendered in 3D. Zuckerberg has described it as a “virtual environment” you can go inside of — instead of just looking at on a screen. Essentially, it’s a world of endless, interconnected virtual communities where people can meet, work and play, using virtual reality headsets, augmented reality glasses, smartphone apps or other devices. It also will incorporate other aspects of online life such as shopping and social media, according to Victoria Petrock, an analyst who follows emerging technologies. “It’s the next evolution of connectivity where all of those things start to come together in a seamless, doppelganger universe, so you’re living your virtual life the same way you’re living your physical life,” she said. But keep in mind that “it’s hard to define a label to something that hasn’t been created,” said Tuong Nguyen, an analyst who tracks immersive technologies for research firm Gartner. Facebook warned it would take 10 to 15 years to develop responsible products for the metaverse, a term coined by writer Neal Stephenson for his 1992 science fiction novel “Snow Crash.” WHAT WILL I BE ABLE TO DO IN THE METAVERSE? Things like go to a virtual concert, take a trip online, and buy and try on digital clothing. The metaverse also could be a game-changer for the work-from-home shift amid the coronavirus pandemic. Instead of seeing co-workers on a video call grid, employees could see them virtually. Facebook has launched meeting software for companies, called Horizon Workrooms, to use with its Oculus VR headsets, though early reviews have not been great. The headsets cost $300 or more, putting the metaverse’s most cutting-edge experiences out of reach for many. For those who can afford it, users would be able, through their avatars, to flit between virtual worlds created by different companies. “A lot of the metaverse experience is going to be around being able to teleport from one experience to another,” Zuckerberg says. Tech companies still have to figure out how to connect their online platforms to each other. Making it work will require competing technology platforms to agree on a set of standards, so there aren’t “people in the Facebook metaverse and other people in the Microsoft metaverse,” Petrock said. IS FACEBOOK GOING ALL IN ON THE METAVERSE? Indeed, Zuckerberg is going big on what he sees as the next generation of the internet because he thinks it’s going to be a big part of the digital economy. He expects people to start seeing Facebook as a metaverse company in coming years rather than a social media company. A report by tech news site The Verge said Zuckerberg is looking at using Facebook’s annual virtual reality conference this coming week to announce a corporate name change, putting legacy apps like Facebook and Instagram under a metaverse-focused parent company. Facebook hasn’t commented on the report. Critics wonder if the potential pivot could be an effort to distract from the company’s crises, including antitrust crackdowns, testimony by whistleblowing former employees and concerns about its handling of misinformation. Former employee Frances Haugen, who accused Facebook’s platforms of harming children and inciting political violence, plans to testify Monday before a United Kingdom parliamentary committee looking to pass online safety legislation. IS THE METAVERSE JUST A FACEBOOK PROJECT? No. Zuckerberg has acknowledged that “no one company” will build the metaverse by itself. Just because Facebook is making a big deal about the metaverse doesn’t mean that it or another tech giant will dominate the space, Nguyen said. “There are also a lot of startups that could be potential competitors,” he said. “There are new technologies and trends and applications that we’ve yet to discover.” Video game companies also are taking a leading role. Epic Games, the company behind the popular Fortnite video game, has raised $1 billion from investors to help with its long-term plans for building the metaverse. Game platform Roblox is another big player, outlining its vision of the metaverse as a place where “people can come together within millions of 3D experiences to learn, work, play, create and socialize.” Consumer brands are getting in on it, too. Italian fashion house Gucci collaborated in June with Roblox to sell a collection of digital-only accessories. Coca-Cola and Clinique have sold digital tokens pitched as a stepping stone to the metaverse. Zuckerberg’s embrace of the metaverse in some ways contradicts a central tenet of its biggest enthusiasts. They envision the metaverse as online culture’s liberation from tech platforms like Facebook that assumed ownership of people’s accounts, photos, posts and playlists and traded off what they gleaned from that data. “We want to be able to move around the internet with ease, but we also want to be able to move around the internet in a way we’re not tracked and monitored,” said venture capitalist Steve Jang, a managing partner at Kindred Ventures who focuses on cryptocurrency technology. WILL THIS BE ANOTHER WAY TO GET MORE OF MY DATA? It seems clear that Facebook wants to carry its business model, which is based on using personal data to sell targeted advertising, into the metaverse. “Ads are going to continue being an important part of the strategy across the social media parts of what we do, and it will probably be a meaningful part of the metaverse, too,” Zuckerberg said in the company’s most recent earnings call. That raises fresh privacy concerns, Nguyen said, involving “all the issues that we have today, and then some we’ve yet to discover because we’re still figuring out what the metaverse will do.” Petrock she said she’s concerned about Facebook trying to lead the way into a virtual world that could require even more personal data and offer greater potential for abuse and misinformation when it hasn’t fixed those problems in its current platforms. “I don’t think they fully thought through all the pitfalls,” she said. “I worry they’re not necessarily thinking through all the privacy implications of the metaverse.”

Facebook plans to end a contentious policy championed by CEO Mark Zuckerberg that exempted politicians from certain moderation rules on its site, according to several news reports. Read: Facebook won’t remove posts claiming COVID-19 is human-made The company’s rationale for that policy held that the speech of political leaders is inherently newsworthy and in the public interest even if it is offensive, bullying or otherwise controversial. The social media giant is currently mulling over what to do with the account of former President Donald Trump, which it “indefinitely” suspended Jan. 6, leaving it in Facebook limbo with its owners unable to post. The change in policy was first reported by the tech site The Verge and later confirmed by the New York Times and the Washington Post. Read: Online speech shield under fire as Trump Facebook ban stays Facebook has had a general “newsworthiness exemption” since 2016. But it garnered attention in 2019 when Nick Clegg, vice president of global affairs and communications, announced that speech from politicians will be treated as “newsworthy content that should, as a general rule, be seen and heard.” The newsworthiness exemption, he explained in a blog post at the time, meant that if “someone makes a statement or shares a post which breaks our community standards we will still allow it on our platform if we believe the public interest in seeing it outweighs the risk of harm.” Read: Facebook board’s Trump decision could have wider impacts This hasn’t given politicians unlimited license, however. When Facebook suspended Trump in January, it cited “the risk of further incitement of violence” following the deadly insurrection at the U.S. Capitol as the reason. The company says it has never used the newsworthiness exemption for any of Trump’s posts. Facebook declined to comment.

Facebook announced Thursday it has blocked Australians from viewing and sharing news on the platform because of proposed laws in the country to make digital giants pay for journalism.

Australia’s government said on Tuesday it will amend draft laws that would make Google and Facebook pay for news to clarify that publishers would be paid in lump sums rather than per click on news article links.

Facebook capped a tumultuous 2020 with soaring earnings in the final quarter, but the company forecast challenges in 2021 that include a coming privacy update by Apple that could limit the social network’s ad targeting capabilities.

Facebook is passing the buck for its indefinite suspension of former president Donald Trump to a quasi-independent oversight board, setting up a major test of the recently established panel.

After years of treating President Donald Trump’s inflammatory rhetoric with a light touch, Facebook and Instagram are silencing his social media accounts for the rest of his presidency. The move, which many called justified following Wednesday’s insurrection at the U.S. Capitol, is also a somber reminder of the enormous power that social-media platforms can exercise when they choose.