The digital marketing industry is one of the fastest-growing industries in the world today. It has been predicted that by 2026, the global digital marketing and advertising market will be around $786.2 billion. There are many career opportunities for those passionate about digital marketing. If you want to move up in your career, it is necessary to do some groundwork. Perhaps some advanced digital marketing certifications will help to hone your career. 7 Renowned Online Digital Marketing Certifications: Free and Paid Certifications can help you gain the skills and knowledge needed to succeed in this field, and some basic courses are free. There are a variety of digital marketing certifications, and you can find what type of certification best suits your interests by exploring the different websites. Here are our top 7 picks. Fundamentals of Digital Marketing by Google Garage Google Garage offers a comprehensive online marketing course that helps beginners understand the basics of digital marketing. This course is designed for people who are new to marketing or want to learn more about marketing their business online. The course covers topics like digital marketing tools, social media marketing, and search engine marketing (Google ads). It also provides tips on creating an effective marketing campaign and improve online visibility for your business. Read Robi-10 Minute School brings digital skill development courses The course contains 26 modules with 40 hours of video tutorials. It is self-paced learning with unlimited access. The good thing is that it is a free course and you will get a certificate after completion of the course, which will enhance your CV. Course link: https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing Semrush Academy Digital Marketing Courses Semrush Academy offers a comprehensive suite of online marketing courses that can help businesses keep up with the latest trends. The courses cover a wide range of topics, including SEO, social media, content marketing, and email marketing. In addition, each course is taught by an expert in the field, so businesses can be sure they are getting the most up-to-date information. With Semrush Academy's digital marketing courses, anyone can stay ahead of the curve and ensure they reach their consumers in the most effective way possible. Most of the Semrush courses are free, while you can also take paid courses too. So why not take advantage of this great resource and learn everything you need about digital marketing today? Course link: https://www.semrush.com/academy/ HubSpot Online Marketing Courses HubSpot offers online marketing courses on various topics, including content marketing, search engine optimization (SEO), and email marketing. The courses are self-paced and can be completed in as little as six weeks. Each course includes video lessons, quizzes, and hands-on assignments. Read Top 10 Free Online Digital Marketing Courses The content marketing course covers creating buyer personas, developing a content strategy, and executing a content marketing plan. The SEO course covers keyword research, on-page optimization, and link building. The email marketing course covers segmentation, Automation workflows, lead nurturing emails, and deliverability. HubSpot's online marketing courses are a great way to learn about the latest marketing trends and best practices. HubSpot offers both paid and free courses. Course link: https://academy.hubspot.com/courses Copyblogger Internet Marketing Course Copyblogger's Online Marketing certification course is a complete guide to becoming a successful internet marketer. The course covers everything from choosing a niche and creating a website to driving traffic and generating leads. Whether you are just getting started in the world of online marketing or you are looking to take your business or your career to the next level, Copyblogger's Online Marketing Course is an essential resource. You will learn digital marketing in 16 ebooks and 20 emails for free. Course link: https://copyblogger.com/online-marketing-course/ Digital Marketing Course by LinkedIn The Digital Marketing Course by LinkedIn offers a comprehensive education in digital marketing. The course covers all the essential topics, including digital marketing foundations, Google Analytics 4 (GA4) essential training, SEO foundations, Google Ads essential training, content marketing foundations, social media marketing foundations, and social media marketing. Read Digital Marketing in Bangladesh The course is designed to give students a thorough understanding of each topic and the skills necessary to excel in the field. By the end of the course, students will have a strong foundation in digital marketing that they can apply to their career goals. And obviously, you will get a certificate. Course link: https://www.linkedin.com/learning/paths/become-a-digital-marketer Digital Marketing Courses by Udemy There are many reasons to consider taking a digital marketing course. Perhaps you want to start your own business and need to learn how to market your products or services online. Or maybe you are already working in marketing but want to stay up-to-date on the latest trends and best practices. Whatever your reason, Udemy has a wide range of courses to choose from. You can find courses on everything from search engine optimization (SEO) to social media marketing, and they are all taught by experienced instructors who are experts in their field. With Udemy, you can learn at your own pace and access your courses on any device, so you can always keep your skills sharp. With so many advantages, there is no reason not to take a digital marketing course on Udemy. You will also get a certificate after you are done with a course. Udemy marketing courses start from as low as $10 (depending on offers). Course link: https://www.udemy.com/courses/marketing/digital-marketing/ Coursera Online Courses The marketing world is constantly changing, meaning those who want to stay ahead of the curve need to constantly learn. That's where Coursera comes in. Coursera offers a wide range of digital marketing courses designed to help you master the latest tools and techniques. They offer online marketing courses collaborating with the world's famous institutions and universities. There's a course for everyone from social media marketing to search engine optimization. And best of all, courses are highly valued with certification. Whether you're just starting your marketing career or looking to brush up on your skills, Coursera has the perfect certification courses for you. Course link: https://www.coursera.org/browse/business/marketing Final Words The top digital marketing certifications will help you stay ahead of the curve in this rapidly changing industry. Whether you are looking for a free or paid online globally recognised certificate in Digital Marketing, the above-mentioned list will set you up for success. You can take these courses to step up your career. These courses may get updated or fees can be added depending upon the certificate providing organizations. However, besides taking certifications, it is essential to implement those skills and knowledge practically to build a sustainable career as a digital marketer. Read Top 10 Digital Marketing Trends to Watch Through in the Upcoming Years
With over 4.66 billion active internet users in the world, access to digital content is now easier than ever. Many businesses and organizations are using different digital platforms to boost their prospects to the potential client base. But the client base is always dynamic. There is a constant change in people's tastes and behavior. Businesses and organizations are having to constantly cope with these changing trends. The digital marketing trend has shifted considerably in 2021 due to the pandemic. So, what is digital marketing? And what are the digital marketing trends in the Upcoming Years? Let's find out. What is digital marketing? Digital marketing is the process of marketing a product or service to a potential client through the use of digital content and the internet. Almost 59.5 % of the entire global population has access to the internet. The internet access rate is over 86% in the developed countries. It can be easily understood that digital marketing is a sure-shot way of reaching potential customers. With different social media and google, people have access to more content than ever before. There is the concept of F-commerce surrounding Facebook alone. The concept is quite simple. Using the existing social media and its user base to set up a business and cater to a specific client base. Digital marketing is the process of showcasing the product to the potential customer. Read Digital Marketing in Bangladesh Digital marketing can be done in any form and on any platform. Whether it's through advertisement or through boosting your business page. The simple use of SEO is also included in the concept of digital marketing. As the world moves forward, access to the internet will become more streamlined. Hence, digital marketing is emerging as an effective way of generating and retaining a customer base across the board. Top 10 digital marketing trends observed in 2021 The Featured Snippet A featured snippet is also known as no search content. This is essentially the easiest way to rank in Google’s SERP. The featured snippet is aimed to answer the specific question of the client when they google. It shows up as a highlighted text on top of the search results. However, the trick here is to write just enough to pique the interest of the client so that they ultimately click on the link. Read: The Emerging Logistics Tech Startups, Courier, Delivery Services in Bangladesh Customer segment There was a time when marketing strategies were aimed at a broad audience. They were often a hit-or-miss opportunity as it was impossible to identify each potential customer individually. However, with social media, big data, and google, companies now have an understanding of the choice and preference of a customer more than ever. As a result, customer segmentation is more effective today. Brands can now efficiently deduce the preference of the customer and advertise products accordingly. Better Google ads If you are a digital marketer, you would know about Google ads. It is the Google service that enables businesses to promote and advertise their product and service across the Internet. However, since its inception, Google ads have always provided the marketer with the opportunity to tweak and customize the ads for maximum output. However, the ad system has now been automated. The AI can now do a far better job at optimizing and curating the target audience than any human mind can. Read Top 10 Free Online Digital Marketing Courses The social media boom A study conducted by sprout social revealed that over 46% of Instagram users simply brought the product that they saw in the sponsored post segment. There has been a steady growth in the social media marketing strategy. Businesses can now easily target and segment customers based on their preferences through social media advertisements.
As we move forward in the digital era, one thing is increasingly becoming certain. The future is technology. In this era where everything is occurring digitally, the marketing strategy of almost anything has to mold to the changing scope. Be it personal branding or product promotion, digital marketing is an important tool that you need to master to stand out from the increasing tech vying crowd. So what are the best free online digital marketing courses? Let's find out. Top free online digital marketing courses Fundamentals of Digital Marketing This course is offered by Google. What better way to learn about digital marketing than from the self-proclaimed home of the internet? The digital course offered by google goes through some of the basic concepts of digital marketing. Moreover, a certification from google can be a good addition to your profile. The course duration is 40 hours long with 26 modules. The modules are designed in such a way that you can complete them at your own ideal pace. You will get detailed ideas about developing a web presence, how to build an online store, local networking, mobile marketing, planning business strategy, and many more. Read US offers free online course for education professionals Inbound Marketing Certification Course This course is offered by Hubspot Academy. The course is a 4-hour ling module designed to teach digital marketers the intricacies of inbound marketing. This module is geared towards digital marketers with a basic level of understanding of marketing. The module consists of 10 different lessons encompassing 34 videos as well as 9 different quizzes. You will get a comprehensive idea about blog post creation, promotion in social media, nurturing leads, understanding strategic alignment of marketing and sales, etc. successful completion of the course will land you an industry-grade certification to be added to your resume. Read: The Difference between a Startup and a Small Business Diploma in E-Busines Many of you have heard of the Massive Online Open Course or MOOC. The business course offered by Alison is one of the first major MOOC platforms founded back in 2007. The diploma in e-business offers a range of marketing-related learning suing the Google Analytics as well as Adwords. It also offers SEO, understanding metrics of revenue generation as well as comprehensiveness and engagement metrics of a website. The course takes about 6 to 10 hours to complete and you get access to several video tutorials to complement your learning. There is a final assessment at the end of the module which you need to pass with 80 or above. You will receive an evaluation report of your performance, however, the only downside here is that you will have to pay 20 dollars to get the certificate. Read Online Resources for Homeschooling Children during Quarantine. Learn Digital Marketing This is another free course that you can avail from skillshare. The course mainly focuses on shortcut ways to learn the basics of digital marketing. The course is designed to give you tips and tricks on how to manage marketing platforms, generate leads as well as use social media platforms for marketing. This free online digital marketing course also focuses on keyword research and SEO. The course module is free to access on the platform which offers you two months of free access. However, you do not get any certification for this course. Online Marketing Manager The online marketing manager course is geared towards the intermediary level. People who already have some experience in digital marketing or know the basics can benefit the most from the course. The course is a 24-hour long module offered by LinkedIn learning. You can avail of the course for free through the trial. This course focuses on the best practice regarding digital marketing as well as advertisement details that should come in handy while developing advertisement plans. There are a total of 11 modules that will integrate google software as well as social media platforms to give a better hands-on learning experience. upon completion of the course, you will receive an industry-grade certification from LinkedIn. Read Free Online Graphic Design Courses to Enhance Your Skill during Quarantine. Marketing and Digital Media This is a course offered by Coursera, one of the leading platforms for digital learning. The course is offered in collaboration with the University of Illinois. The total length of the course is 15 hours. The course is part of a seven-part series of digital marketing courses offered by the same university. You will be learning in detail about the optimization process of digital assets, and different types of marketing procedures. The gripe with this course is that you can complete it for free in the audit mode. But you will need to sign up for the paid version if you want a professional-grade certification. We included this course in this list because it is one of the only free courses available on digital marketing that is accredited. Read Where to Find Online Courses during Coronavirus Home Quarantine. Digital Marketing Course For the people living in Bangladesh, the learning and earning development project of the ICT division is a great scope to learn digital marketing for free. It is part of an initiative of the government to empower the youth through digital skills and making way for earning online. The digital marketing course is a 150 hour long extensive training with a placement guarantee upon completion of the course. The course focuses on several key marketing tools and how to implement them. it also focuses on the KPI measurement as well as tracking progress. The 19-day long project is complete with core building, hands-on training as well as a final assessment. You will get a certification from the ICT division upon successful completion of the course. Read Coronavirus Tips: Free Online Yoga Courses for Stress Relief and Better Immunity. Free Digital Marketing Basics Course This is a course offered by Udemy. The digital marketing basic course is a 21 lesson long course offered natively through the in-house instructors of Udemy. There are over 24 video tutorials as well as study materials included with the modules. However, like the Coursera platform, the course is free if you learn through an audit. You will also miss out on key features like access to communication with the instructors as well as professional certification. Those are available on the paid variant of the course. However, it is still a great choice to understand the basics of digital marketing. Read: Digital Currency: Benefits and Risks of the Cashless Economy in Bangladesh Strategies of Digital Marketing The financial investment publication giant Forbes has dived into its platform to create a digital marketing course. The course features extensive modules on strategies involved in digital marketing. The main scope of this course is to teach you to differentiate between what works in digital marketing and what doesn’t. It will also help you to better generate ideas about the SWOT of each strategy and how to analyze them. you can avail of the course for free but the certification would require you to sign up for the platform. Beginner Guide to Online Marketing This is another comprehensive course offered by Quicksprout University. The course was developed by Neil Patel, a prominent and well-known digital marketer. The course has a total of 13 different guidelines that focuses to develop your understanding of the digital marketing processes and trends and how to excel at formulating strategies. There is no fixed time limit to complete the course and you can do it on your own preference. However, you will not be receiving any course certificate upon completion. Read Graphic Designer Salaries: How Much Can You Earn from Graphic Design? Bottom Line Our everyday life and activity are increasingly becoming dependent on technology. The interconnected nature and ease of communication make use of tech and digital platforms reliable and secure. In the current world, Digital Marketing has become an essential part for anyone wanting to develop a career in ICT. Beyond the general scopes of becoming a developer, digital marketing can provide a good earning opportunity for anyone willing to put on the effort. Though the free courses on digital marketing aren’t as comprehensive as the paid ones, they can still provide you a basic understanding of the strategies and how to implement them.
Httpool Bangladesh, Facebook Authorized Sales Partner in the country, is the new “Powered by” partner for Bangladesh Brand Forum’s Digital Summit and Digital Marketing Awards 2020.
As we all know that the world is changing over time. Isn`t it? The current era is the era of information, technology, and widely discussed digital marketing. Bangladesh is moving forward keeping pace with this dynamic trend of the world. Let's know What is digital marketing? What are the Benefits of Digital Marketing in Bangladesh
Private mobile operator Robi has launched Digital Marketing Masterclass, a certification course model with the objective to offer an online learning platform on digital marketing for students and young professionals.