As we all know that the world is changing over time. Isn`t it? The current era is the era of information, technology, and widely discussed digital marketing. Bangladesh is moving forward keeping pace with this dynamic trend of the world. Let's know What is digital marketing? What are the Benefits of Digital Marketing in Bangladesh
The world even in Bangladesh is coming out from the traditional business promotion media and entering the era of digitization. If you are an entrepreneur or businessman, you must do digital marketing. On the other hand, Digital Marketing opens the door to building careers worldwide If you properly build up skills in digital marketing.
What is digital marketing?
Digital marketing is the technique of using the internet, digital media, and digital technology to deliver a product to the people through the internet and sell them. The definition of digital marketing is the marketing work that is done using the internet and digital technology using digital marketing techniques is called digital marketing.
With the growing figure of Internet users, there is presently no easier marketing method than digital marketing to make it easier for people to know about your product or services. It will be achievable to deliver the products or services of any company to the people in a very short time from home If you can do digital marketing the right way.
Why do digital marketing?
Those who understand the marketing process can easily understand the importance of digital marketing. The main task of marketing is to reach the product of any business to the people. The more easily the product is advertised to more people, the more people will be encouraged to buy the product and the more your product will sell.
The main purpose of marketing is to inform the customers about the product through the promotion of the product. In this case, if you are a skilled marketer, all you have to do is find out how easy it is to find customers. The responsibilities of a creative marketer are to advertise or market a service or product in a place where more people are passing and staying time for a longer period.
Since the main duty of a marketer in the marketing department is to spread and promote the services or product through the potential customers of that product, So it can be assumed that the rise of digital marketing started from the time when people started using search engines to extract any information and turned it into a habit.
And that's when digital marketers begin to realize that if a website's content strategy is designed to be search engine friendly, then the target audience will find their website online and sales growth will increase as visitors grow. With the addition of email marketing, the video marketing medium to the digital marketing wing, marketers began to use the fields.
With the gradual rise of social media, digital marketers are realizing that social media channels are playing a very important role in product promotion.
In January 2020, 36.00 million social media users in Bangladesh. The quantity of social media users in Bangladesh inflated by 3.0 million (+9.1%) between the month of April 2019 and January 2020.
Mobile connections in Bangladesh
The strategy reported that 163.0 million mobile connections in Bangladesh in January 2020.
The quantity of mobile connections in Bangladesh has increased by 7.0 million (+4.5%) between the month of January 2019 and January 2020.
The strategy reported that the figure for mobile connections in Bangladesh in the month of January 2020 was the same as 99% of the total population.
What is the difference between traditional marketing and digital marketing?
In today's years of technology, It is fruitful to know the variation between traditional marketing and digital marketing. It needs to know why we should give more value to digital marketing instead of traditional marketing.
The difference Between Traditional Marketing and Digital Marketing -
- Traditional marketing requires a lot of money. But anyone can do digital marketing at a very low cost.
Products can be promoted faster through digital marketing than traditional marketing.
- None can target specific customers in the traditional marketing market to advertise. But in the digital market, it is possible to advertise directly by targeting the buyers.
- Smaller companies cannot do traditional marketing due to high costs.
- Digital marketing is a timeless marketing system.
- The type and quality of service are changing with the touch of technology of various government and non-government organizations.
- Earlier, if anyone wanted to buy any product, He/she had to go to the market. But anyone can now easily buy and sell services or products at home.
There are many ways to do digital marketing. There are various special methods that are necessary for digital marketing.
Search engine optimization
Search engine optimization or SEO basically reviews the search results of Google, Yahoo Bing, or any other search engine. Nowadays the market is highly competitive, in this regard, SEO plays a very all-important role in service or product marketing.
If you bring up your product to the top of Google search through SEO, then the sales or visitors of your online platforms l also increase because now people decide by searching from Google before purchasing any product. Google updates its information on a regular basis.
The current numbers tell that nearly two-thirds (65%) of the world’s total ‘eligible’ people now use social media.
And adoption is still growing rapidly. Globally user numbers have increased by more than 10 percent over the past 12 months, with an average of more than one million people starting to use social media for the first time every single day since this time last year.
With more than 376 million new users since July 2019, that translates to almost 12 new users every second, suggesting that user numbers are growing even faster today than they were
As we said before 36.00 million social media users in Bangladesh in January 2020. Social media incursion in Bangladesh has stood at 22% in the month of January 2020.
People pass time in many types of social media, such as Facebook, Twitter, Instagram, etc. These social networks or social media, they use to maintain communication with one another or with many organizations or individuals.
So it is great media to promote your product or services. You will get two types of social media marketing. One is Paid Marketing (promotes pages or groups with money) and another one is Free Marketing that is called organic (via posts or comments on public groups and public pages).
Affiliate marketing in Bangladesh
Affiliate marketing is a system or method of digital marketing where anyone can market the products and get a commission from the product owner. So you do not need to have a product of our own. Overnight you cant make a lot of money from affiliate marketing. You may reach your goal if you can work patiently. Some of the largest e-commerce sites of the world are giving the scope to earn money by affiliating like amazon.com, Alibaba, etc including daraz.com in Bangladesh.
In digital marketing terms Content, we usually mean various types of blog videos, posts, e-books, etc. When a digital marketer markets any content online, it is called Content Marketing.
How to market online Content:
You can certainly market content by Web posting, Blogging, Post Podcast Slide PDF, E-Book, Book Image Video, etc. The ample thing about content is that for digital marketing, you have to create or produce content. Content needs everywhere even Search engine optimization -SEO, Social Media marketing. More ever, Digital marketing is impossible without content.
What are the benefits of digital marketing?
* It is proved that all companies, big or small, entrepreneurs, can do digital marketing at a very low cost.
* Within a short time it is possible to reach the target customers with the advertisement of the product.
* It can be done with a device like a computer, mobile or tabs at home so you don't have to go to anyone.
* Any company's brand can be raised on the Internet, which is very difficult in any other way.
* Digital Marketing is possible by analyzing the targeting customers of different ages based on area.
* Digital marketing is one of the easiest ways to promote your website, store, e-commerce site, or social media page.
* It is possible to sell the product easily as the product can be directly ordered online from home.
* An online community can easily be created with customers.
So no doubt it is essential to know the professionals the answer to the question - What is digital marketing? How important Digital Marketing in Bangladesh
Digital marketing career in Bangladesh
At present, there are many digital marketers in our country who are earning thousands of taka a month by adopting digital marketing as a career. If you want to be a digital marketer, you can build yourself up well with any of the above 4/5 marketing skills. Then you can become a good quality digital marketer in the future and do a respectable job in the marketing sector of different companies.
Nowadays most of the big companies spend a lot of money on digital marketing to hire good quality digital marketers. Especially if you are proficient in social media marketing, Google AdWords, AdSense SEM, SEO, and Content Marketing, building a career as a digital marketer will not matter to you. So it is mandatory to know the answer to the question What is digital marketing? What are the benefits of Digital Marketing in Bangladesh?
Digital marketing course in Bangladesh
Digital Marketing Training Program provides a detailed understanding of Digital Marketing ideas, plan of action and execution, including planning a social media marketing, website promotion, email and Search Engine Optimization (SEO), Adsense, Google Analytics & Webmaster, SEM, campaigns and integrating digital marketing with traditional marketing.
We are suggesting some of the well known digital marketing training centers.