Likee
Likee’s Partners Meetup 2021 ends
Short-video creation and sharing app Likee organized Partners Meetup 2021 to bring together prospective partners from different industries including media and communication, music label, OTT platforms and others to explore future collaborations.
The meet up was held at city’s Hotel Bengal Canary on Tuesday.
The event came to an end with a call for future mutual collaborations between Likee Bangladesh and different businesses for tapping into greater potentialities.
Also read: Short video platforms are new way of building communities: Head of Likee Operations in Bangladesh
All the high officials of Likee Bangladesh including Masud Rana, Head of BusinessDevelopment of Likee Bangladesh and the representatives from different business partnerssuch as Dhaka Post, CMV Music, CMV Drama, Eagle Music, Eagle Premier, VisualSceneBD,Fahim Music, Bongo BD, CINEMAWALA, CD Choice, Soundtek BD, Jagonews24.com, Le PointOriginal, Ten Minute School, NTV, RTV , Channel i and Bangla TV Channel were present at the event.
Masud Rana, Head of Business Development of Likee Bangladesh, said on this occasion, “Apart from being a platform for creating and sharing short videos, Likee has turned out to be one of the effective mediums for growing as a business entity and expanding their reach. This event has been organized to explore all those options that can open up new horizons for the businesses.”
Also read: Likee’s #KnowledgeMonth campaign ends; 5,470 videos uploaded by 1,904 users
Some recent updates about Likee’s features including SuperLike and SuperFollow, two newlyd eveloped features to enable creators and business partners for better and closer engagement with their audiences, were revealed at the event.
Insights and outcomes of Likee’s partnership projects with different brands were also shared with the attendees.
2 years ago
Short video platforms are new way of building communities: Head of Likee Operations in Bangladesh
Gibson Yuen, Head of Likee Operations in Bangladesh, has said Short video platforms like ‘Likee’ are a new way of building communities which act as convenient-to-use social media platforms.
Gibson Yuen said, “It is not only comforting to watch short videos but is less time-consuming. Because of time constraints, people leave the unnecessary parts and jump straight to the point of the videos. On the other hand, long videos often get tedious to watch.”
In these short video platforms, content creators post videos from which viewers may learn a great deal, he said.
Read:Likee’s #KnowledgeMonth campaign ends; 5,470 videos uploaded by 1,904 users
Such categories may include life-hack videos, which let people know about tips and tricks that make life simpler, educational videos from educators, general knowledge videos from many daily newspapers, and much more. The best part here is the chance to learn so much without the monotonous feeling, but genuinely enjoying instead.
Visual learning is a learning method preferred by many children as well as adults as an effective method to learn and remember. Many studies have also found that visual learning has catered to better memory recollection than the auditory learning method. It means short video platforms can be an amazing way to communicate learnable information.
Through this learning process, communities of learners and educators are created where similar content-makers get a chance to collaborate virtually, and viewers get to discuss the videos with others, creating multiple communication channels, Gibson added.
Read Likee teams up with 10 Minute School
Covid-19, lockdown impositions, and a general fear of crowds have hindered the natural community-building instinct of humans. During these dire times, social media and short video platforms have acted as rescuers of this society-loving mankind, creating multiple communication channels for people, he said.
The short video industry has especially managed to improve the lives of talented content creators by giving them opportunities to communicate their ideas.
Communities of learners, educators, artists, and many more individuals have been made for them to share their interests and talents with each other, as well as the world, said the head of Likee Operations in Bangladesh.
Read: Likee launches campaign to promote cyber safety
Additionally, they create communities of people with similar talents. A community of singers, dancers, painters, etc., are generated, often adding colors to the lives of many. They get to discuss their work and interests with people who share similar ones. This not only enhances communication but also improves the mental health of many.
The world is filled with talented individuals who remain undiscovered due to the lack of opportunities. He said, “For them, the convenience of short video platforms is a blessing. It was rather tough for many cover artists to actually upload long videos targeting engaged audiences, as viewers often become reluctant to watch long covers.”
People started posting their videos, which can also be made aesthetically pleasing through filters on Short Video Platforms, like Likee. Through these videos, people also get to know about exciting forms of art, such as finger dancing – a form of dance that was rather unknown before short videos were trendy.
Read Learning together with Likee’s #Steps2learn
Besides music and dance, art and painting videos can also be conveniently showcased through such short videos. This not only promotes exposure of talent but also opens the window for many such talented individuals to get paid work. Talent hunters often spot artists from such apps, exposing them to jobs they would love.
2 years ago
Likee’s #KnowledgeMonth campaign ends; 5,470 videos uploaded by 1,904 users
Likee Bangladesh’s recent initiative #KnowledgeMonth, organized in partnership with 10 Minute School, has been ended which received wide acclaim from different regions and turned out to be a successful activity owing to its potential to create an enabling and healthy online atmosphere for knowledge sharing.
Likee launched the campaign on September 3 to encourage its users creating and sharing videos focusing on various academic and co-curricular skills, which would not only enlighten people but also help them showcase their creative side.
During the campaign, a total of 5,470 videos were uploaded by 1,904 users, and a staggering number of 35.8 million engagements were recorded. Likee users have uploaded videos on different categories such as English learning, football, art & painting, cooking with a concentrated focus on two streams - #howto and #education.
Read: Likee teams up with 10 Minute School
Many famous figures from different fields such as teachers, researchers, sportspersons, artists, culinary and life-skill enthusiasts and renowned nutritionists have taken part in the campaign and come up with enlightening videos.
Abdullah Al Shihab, 10 Minute School’s PR and Communication Manager, said about managing the overall operations of the collaborative campaign of 10 Minute School and Likee, “We started this #KnowledgeMonth campaign with a goal of ensuring educational value on the short video platform as Likee which people typically use for entertainment purpose.”
The campaign segments were distributed according to the platform users’ need to reach out to each category of them easily.
Read: Likee launches campaign to promote cyber safety
Tamanna Chowdhury, a clinical dietitian and nutritionist, said about this campaign, “Through my short videos I usually talk about diet tips and nutrition. Of late, I have come across Likee Bangladesh's #KnowledgeMonth campaign, which seems to be a quite a gem for me. I have shared many videos portraying different pertinent aspects related to nutritional needs. I hope people will see those and be aware of their health.”
On the other hand, Iffat, another participant, said, “Apart from showcasing my cooking skills, I have also got to learn about different life skills including cooking, art, math, spoken English etc. I am happy as after joining #KnowledgeMonth I was able to create a new cooking account and my cooking account got the verification as well.”
Inspired by the response this campaign has received, Likee is encouraged to arrange such campaigns in the future to provide a platform to the video creators for displaying their personal talents and help them expand their career options as well. This type of campaign is expected to create an ambiance where content creators will be able to acquire and develop knowledge together and add value to the fellow users’ experience.
Read Short video platforms are new way of building communities: Head of Likee Operations in Bangladesh
3 years ago
Likee teams up with 10 Minute School
Short-video app Likee has partnered with the online educational platform 10 Minute School to encourage users to create and share videos on academic and co-curricular skills.
Likee launched the knowledge community development initiative #KnowledgeMonth recently.
The campaign, which will run until September 30, aims to create an encouraging community sphere, where a healthy and competitive spirit will boost the users' learning. It will award several lucky winners at the end of the month-long activities.
Also read: Learning together with Likee’s #Steps2learn
This collaboration of Likee and 10 minute School is set to encourage teachers, researchers, sportspersons, artists; culinary, life-skill and other academic and non-academic skills enthusiasts to come together as a community and share their knowledge.
Users can create interesting videos to share their learning, tips, and tricks on different topics like Bengali, Bengali dialect, spoken English, science, puzzle, trivia, economy, culture, humanity, health, medicine, mathematics, physics, chemistry, and biology.
These videos will have to be uploaded using the hashtag #AcademicKnowledge, #ArtisticKnowledge, #LifeKnowledge and #UnpopularKnowledge. The videos need to be original and more than 10 seconds in length, according to a media statement.
Also read: Likee launches campaign to promote cyber safety
"In this era of online learning, Likee believes that it has the power to connect learners through educational video content. Our #KnowledgeMonth campaign is already seeing enthusiastic traffic, and we thank our partner 10 Minute School for their cooperation," said a Likee spokesperson.
Ayman Sadiq, owner of 10 Minute School said, "We are glad to have partnered with Likee as together, we can positively use this opportunity to encourage millions of Likee users to share valuable knowledge."
Read CID arrests five, inc. Bigo and Likee executives, for app-based crimes
3 years ago
Likee launches campaign to promote cyber safety
Short video platform Likee recently launched the "Cyber Safety Campaign."
Under this campaign, Likee users can use the hashtag "CyberSafety" and a designated sticker with animated effects in their videos, where they answer an exciting set of quizzes.
Likee has been organising such campaigns to encourage online safety and promote positive morale among its users through interesting contents.
Also read: Likee bans 42,751 accounts in 5 months for violating rules
Interesting and fun-filled questions with multiple answers are available in Likee's "CyberSafety" campaign. Users can either find the hashtag and click to participate without looking for the sticker, or find the sticker and click to use it. One will automatically participate in the campaign while publishing the videos with the hashtag and sticker.
"Short videos possess the potential to convey very strong messages subtly and instantaneously," said a spokesperson of Likee. "At Likee, we felt the necessity to use this power of subtlety to promote online safety of user data, privacy and to maintain standard community guidelines."
Also read: Likee steps forward to ensure user safety, content quality
Likee previously introduced hashtag campaigns like #BhalorJonnoJano (#KnowForGood) and others, where influencers like Ayman Sadiq, Munzereen Shahid, Toya and Tawhid Afridi joined hands to ensure a safe and healthy online community.
Also, the platform banned 42,751 accounts for violating its safety protection regulations from January to May this year, according to a press release.
Read Short video platforms are new way of building communities: Head of Likee Operations in Bangladesh
3 years ago
Likee enters 5th year
Short-video app Likee recently celebrated the fourth anniversary of its global launch.
The application was officially launched in Bangladesh in July 2019.
Likee – a global platform for creating, viewing, and sharing short-form mobile videos – now has more than 100 million members across the world.
Also read: Likee bans 42,751 accounts in 5 months for violating rules
While the app has encouraged users to express their latent talent, it has also been promoting entertaining and educational campaigns to create value through opportunities and education for users.
For example, Likee launched the Victory Day campaign in Bangladesh in December 2020, which generated over 37 million engagements, and the Independence Day campaign in March 2021, which generated over 55 million engagements.
Also, to identify talented creative users, the brand launched the "Likee Talents" campaign, which generated approximately 949 million engagements.
Also read: Likee steps forward to ensure user safety, content quality
Likee's educational campaign in Bangladesh – the #Steps2Learn campaign – has also generated over 4.5 million engagements.
"In a time when the internet is always at the tip of our fingers, choosing the right community with quality content is very important for the users to make the most out of their virtual engagements," Joy, Likee's head of operations in Bangladesh, said.
"Likee is learning every day about the local culture and trends in Bangladesh and is striving to design itself according to that to add more value to users' lives."
Read Short video platforms are new way of building communities: Head of Likee Operations in Bangladesh
3 years ago
Learning together with Likee’s #Steps2learn
Inspiring the spirit of sharing the light of knowledge among everyone, a unique new hashtag campaign – #Steps2learn – is now trending in the popular short-video platform Likee. Users can take part in the campaign and share their knowledge on topics like mathematics, technology, language skills, and many more by making and uploading short videos on the platform using the hashtag.
The value and impact of knowledge increase when it is shared among more and more people. Aligning this basic principle with the popular trends of the contemporary youth, Likee introduced the #Steps2learn hashtag to encourage the young and talented users to share their knowledge in the most fun and entertaining ways with others.
Also read: Likee bans 42,751 accounts in 5 months for violating rules
While taking the monotony out of the learning processes, the campaign is allowing young people to testify their own capabilities as trainers, too. Hence, #Steps2learn is creating a constructive competition among all the participants, all of whom are being simultaneously benefitted by the knowledge earned through mutual sharing.
Secret formulas to increase English language skills, quick hacks to solve long mathematical equations under a minute, proper pronunciations to win hearts as a public speaker, tricks to become a tech-master – all of it, and many more, is now available in Likee under the #Steps2learn campaign.
Also read: Likee steps forward to ensure user safety, content quality
Already more than 400 videos have been uploaded to the platform using the hashtag, which has collected around 3 million views. Notable youth icons like Ayman Sadiq has joined the campaign as well to promote the efficacy of such collaborative growth.
On this note, Joy, Likee’s Head of Operations in Bangladesh, said, “Together, the youth can bring incredible progress to the society. Likee wanted to address this immense power of collaboration to the youth. We are already witnessing very hopeful participation of our users in the #Steps2learn campaign, and we expect this to grow even further.”
Read Likee launches ‘Crazy Movie Editors’ campaign for film buffs
3 years ago
Likee bans 42,751 accounts in 5 months for violating rules
Singapore-based global short video creation and sharing platform Likee has banned 42,751 Bangladeshi accounts from January to May this year for violating safety protection regulations.
Recently, Likee kicked off a campaign titled "#BhalorJonnoJano" (#KnowForGood) to enlighten the users about Likee community rules and the positive values that it would like to promote among the content creators and celebrities using this platform.
Also read: Likee steps forward to ensure user safety, content quality
As part of the campaign, actor Mumtaheena Chowdhury Toya, YouTuber Tawhid Afridi, actor Tanha Tasnia, 10 Minute School founder and CEO Ayman Sadiq and Gender Equality Consultant Rijve Arefin created videos, delineating the rules for posting contents and the necessity of everyone's participation to build a safe and healthy online community.
Also, Likee has taken many steps in the last few months to filter any objectionable contents and encourage users to showcase the brighter side of their creativity through creating contents that inspire others and reveal their talents.
Also read: CID arrests five, inc. Bigo and Likee executives, for app-based crimes
The platform strictly maintains a set of criteria to screen out any objectionable content. Also, a complete content security mechanism is in place to inspect fraudulent information, pornographic links, gambling, and other negative activities in real-time.
Joy, Likee's head of operations in Bangladesh, said: "From January to May this year, Likee banned 42,751 accounts for violating rules, and around 8.7 million videos were given penalties per month."
Read Short video platforms are new way of building communities: Head of Likee Operations in Bangladesh
3 years ago
Likee steps forward to ensure user safety, content quality
Singapore-based global short video creation and sharing platform Likee has recently launched campaigns, screened out objectionable contents and suspended accounts, using cutting-edge technology to create a healthy environment for all users.
Recently, Likee kicked off a campaign titled "#BhalorJonnoJano" (#KnowForGood) to enlighten the users about Likee community rules and the positive values that it would like to promote among the content creators and celebrities using this platform.
Read Truck Lagbe: Story of a Successful Digital Trucking Startup in Bangladesh
As part of the campaign, actor Mumtaheena Chowdhury Toya, YouTuber Tawhid Afridi, actor Tanha Tasnia, 10 Minute School founder and CEO Ayman Sadiq and Gender Equality Consultant Rijve Arefin created videos, delineating the rules for posting contents and the necessity of everyone's participation to build a safe and healthy online community.
Also, Likee has taken many steps in the last few months to filter any objectionable contents and encourage users to showcase the brighter side of their creativity through creating contents that inspire others and reveal their talents.
Read bKash customers can now add money from 29 banks, Visa, Mastercard
The platform strictly maintains a set of criteria to screen out any objectionable content. Also, a complete content security mechanism is in place to inspect fraudulent information, pornographic links, gambling, and other negative activities in real-time.
Joy, Likee's head of operations in Bangladesh, said: "From January to May this year, Likee banned 42,751 accounts for violating rules, and around 8.7 million videos were given penalties per month."
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3 years ago
CID arrests five, inc. Bigo and Likee executives, for app-based crimes
Criminal Investigation Department (CID) of police arrested five alleged members of a gang, including a foreign national, for smuggling hundreds of crores using livestreaming apps Bigo and Likee.
Mobile phones, laptops, private cars, credit cards and cheque books of various banks, along with undisclosed amounts of cash, were recovered from their possession.
The arrested Bangladeshi nationals were identified as Mostafa Saif Reza (26), Md Arif Hossain (27), SM Nazmul Haque (27), and Asma ul Husna Sejuti (28). The CID did not reveal the identity of the foreign national, for 'purpose of investigation'.
Read Tecno launches 1st shopping cart campaign on Likee
Briefing reporters at the CID's head office in the capital's Malibagh on Sunday, head of Cyber police DIG Jamil Ahmed said the people in ultimate control of organised criminal rings using apps like Bigo and Likee, are still out of reach. "But we are collecting all important information about them," he added.
The arrested foreign national is "directly involved" with Bigo and Likee apps, while Mostafa Saif Reza is Bigo and Likee's Bangladeshi admin, he added.
Bigo Live and Likee are live video streaming apps owned by JOYY Inc, a Chinese company that is listed on New York's NASDAQ, the capital market for tech companies.
Read Top 5 Mobile Apps for Farmers in Bangladesh
DIG Jamil Ahmed said that the arrested Arif Hossain used to associate different girls with Bigo Live by giving jobs on a monthly salary. SM Nazmul Haque is one of the leading Bangladeshi agents for selling virtual currency diamonds, while Asma ul Husna Sejuti is the chief admin of Bigo Live. Admins get a salary of Tk 1 lakh per month.
Jamil said that information about criminal activity through these apps was recently published through various newspapers and magazines and social media. In this context, the issue of smuggling huge amounts of money abroad through live streaming apps Bigo Live and Likee came to the notice of CID's cyber unit. After that, they started investigating.
The Cyber police chief said during the investigation, it was revealed that many of the country's youngsters and expatriate Bangladeshis stream videos on Bigo Live and Likee. The Bigo Live app has two types of ID: one is Broadcaster ID and the other is Supporter ID or Sender ID. Adolescents use Broadcaster ID to stream live video. This is used to spread various obscenities behind the veil of so-called entertainment.
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Those who streamed videos with a supporter ID or sender ID were gifted a 'digital coin-like diamond'. Later, the diamond was used to make huge amounts of money illegally.
He also said that during interrogation, the arrestees have disclosed the names of several more people associated with them and more than Tk 100 crore worth of transactions have been found in the accounts of their various banks and mobile banking services in the last one year.
Meanwhile, BIGO Technology (BIGO) in a statement Sunday evening said that the company has a zero-tolerance policy against any criminal activity by any person or individual, regardless of whether or not the person is involved with any of the company’s local agency partners.
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“We have developed rigorous policies and processes, combined with our industry-leading technology to combat any criminal behavior. At the same time, we do not take a side with or endorse any isolated action of any person or organization who may or would have an intention of involving BIGO’s name in any criminal activity,“ it said.
The Singapore-based company said they are conducting a thorough review of the case and will work with relevant law enforcement agencies in whatever way they can.
BIGO has operations in more than 20 countries around the world, one of which is Bangladesh. Its total user base is upwards of 400 million, spread across 150 countries.
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3 years ago