Influencer
Walking Cannes red carpet in a self-made gown: Who is Nancy Tyagi?
Nancy Tyagi, a Delhi-based fashion influencer, made her Cannes red carpet debut in a stunning pink gown.
The influencer turned to Instagram to describe her "dream come true" experience. She disclosed in the post that her outfit was her own design rather than one from a designer house, reports NDTV.
She dedicated her "heart and soul" into making her Cannes debut dress, which took her 30 days to complete.
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"Stepping onto the red carpet at the 77th Cannes Film Festival as a debutant feels surreal," Tyagi wrote. She also posted a series of images of herself on the famed red carpet.
"I poured my heart and soul into creating this pink gown, which took 30 days, 1000 meters of fabric, and weighs over 20kg. The journey has been intense, but every moment was worth it. I'm overwhelmed with joy and gratitude for the love and support from all of you. This is a dream come true, and I hope my creation dazzles you as much as your support has inspired me. Thank you from the bottom of my heart!" the influencer added.
Tyagi's post has received over 310,000 likes within a few hours of sharing. In the comments section, individuals complimented the fashion influencer, calling her "legendary."
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"I don't why but it feels like we all have won here. I mean it's a dream for every small city ppl and she has done it so gracefully.. it feels like a personal win," one netizen wrote. "The happiest I've been for someone I don't personally know!" said another.
"A story like this restores my belief in the power of hard work and goodness. Literally the most well deserved of all!" commented another person.
Who Is Nancy Tyagi?
Tyagi is from Uttar Pradesh. She graced the red carpet as a member of the Brut India squad. The content maker has 1.3 million Instagram followers and over a million YouTube subscribers. She is well-known for her amazing DIY talents. Over the years, she has even reproduced designs worn by celebrities from around the world.
"I'm Nancy Tyagi, and I love anything and everything about Fashion! I create outfits from scratch and style them in my own way. Apart from that, I love trying out new makeup and skincare products, so check out my videos to know more!" — according to her YouTube page.
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6 months ago
Proven Passive Income Ideas for Women in 2024
In today's intricate economic landscape, ways of passive income have opened new doors to achieve financial stability while maintaining flexibility. After the pandemic and global economic crisis, the cost of living has significantly shot up throughout the world. Therefore, earning some extra cash can help women to support their families. Let’s take a look at several passive income strategies that working women and homemakers can try in 2024.
Passive Income Ideas for Working Women and Homemakers
YouTube Vlogging
Starting a YouTube channel stands as a promising route for cultivating passive income. Women can actively share their expertise, experiences, or daily life through compelling video content. With persistent dedication, this content magnetises a broad viewership.
Consistent effort in content creation empowers women to get views and subscribers. This engagement may pave the way for monetisation avenues such as AdSense earning, ads or sponsorships.
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Facebook Influencer
Diving into the realm of a Facebook influencer offers another avenue for women seeking passive income sources. By harnessing a robust social media presence, women can make partnerships with brands, do sponsored content, and endorse products.
With these, they can generate revenue based on their level of interaction and number of followers. This engagement-driven approach cultivates a mutually beneficial relationship between influencers and brands. Thus, it serves as a lucrative source of income for women navigating the digital landscape.
Read more: Influencer Marketing: A Beginner’s Guide
Freelancing Opportunities
Freelancing presents a versatile work structure. It enables women to leverage their expertise in diverse domains such as writing, graphic design, programming, and beyond. Platforms like Upwork, or Fiverr offer a spectrum of income opportunities.
Through active participation, these skilled individuals can carve a niche for themselves. They can engage with clients globally and foster a flexible yet rewarding career path, underpinned by their unique talents and proficiency.
Read more: How to Transform Your Freelancing Career into a Scalable Business?
Creating and Selling Stock Photos
Producing and vending stock photos emerge as a lucrative opportunity. Women with photography skills can capture and market their images on platforms like Shutterstock or Adobe Stock. By catering to diverse niches and trends, they can monetise their visual creations.
11 months ago
Influencer Marketing: A Beginner’s Guide
Are you thinking of leveraging influencer marketing as a way to promote your business; but unsure of the process? You have probably asked yourself "How do I find influencers?" or "What are the benefits of using an influencer marketing platform?" Well, this article is full of insider tips on how to do influencer marketing successfully and reach your targeted audience.
What is Influencer Marketing?
Influencer marketing is the practice of leveraging social media influencers to generate sales. A good influencer has the ability to reach a wide range of consumers who trust them and will buy products recommended by them.
In turn, vendors of a product often sponsor an influencer in order to create buzz around their newest release or get their name out there with fresh new content. More and more businesses are finding that they need to use this unique approach with their marketing campaigns in order to compete in today's saturated digital marketplace.
READ: How Do Social Media Influencers Make Money?
However, it can be difficult for businesses who are not used to working with social media influencers, especially those who lack the necessary skill set or leverage networks themselves for promotion.
Implementing Influencer Marketing
Before you launch your product campaign you will need to comply with some requirements such as finding the right platform, right influencer, strategy, and more.
Selecting the Social Media Platform
There are many different social media platforms to choose from to find influencers because there is no standard that defines what constitutes a successful influencer. However, the top three platforms everyone uses are Facebook, YouTube, and Instagram. This is because these three platforms have the highest amount of views compared to other social networks. However, recently Tiktok has also been playing a vital role in influencer marketing.
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2 years ago
How Do Social Media Influencers Make Money?
Many people are finding success through the internet by creating and promoting content to a targeted audience who wants to hear their voice. Social media influencers have taken up this niche and made it their personal obsession. But how do these influencers make money, we break down the costs of their time, possessions, and other essentials so you can gauge what they are in for?
It is interesting to see how some social media influencers refer back to traditional methods of generating income: with advertising revenue as well as through sponsorships and partnerships. What's great about this movement is that they are not confined to traditional ways of making money.
8 Ways Social Media Influencers Make Money
Social media influencers are a type of Internet celebrities who use social media websites such as Instagram, Twitter, and YouTube to promote their personal personas. They often engage with their followers by posting photos and videos that follow certain themes or include captions that describe their "brand." Let's see how they earn money using their fan base.
Sponsored Social Media Posts
When you are a social media influencer, some companies will pay you to promote their products on your social media accounts. This has a couple of benefits for the company: they are able to reach their targeted demographic through accounts that already have thousands of followers, and they can reach an untapped demographic through an influencer with a different audience. The influencers benefit by making money through sponsorships and partnerships, allowing them to charge money to the brands they promote.
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Social Media Influencers Make Money through Ads
Social media platforms like Facebook, Instagram, YouTube, and Twitter all offer ways for users to make money. For example, these platforms show ads on videos. Hence, the influencers make money from those videos.
Webinars on Social Media Platforms
Webinars are a great way for some subject matter expert people to make money. They can host a webinar on any social media platform, and other people will be able to sign up for it and watch the content. This is not only a good way to get more information from people, but these influencers can also sell products or otherwise promote themselves through these webinars.
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2 years ago
How To Be A Popular Instagram Influencer
Despite being a social platform for the common man, Instagram has doubled as a multi-billion dollar industry that has turned the heads of advertisers, sponsors, e-commerce platforms and other businesses. There are so many variables that are in play to become a viral hit, and there is no perfect strategy to attain that kind of success - but there are clear guidelines that will expand your reach and presence: here is how to be a popular Instagram influencer.
Tips and Tricks To Be Famous in Instagram
Choosing Your Niche
The ideal kind of audiences are the ones who will come back to your content, i.e followers. The best way to do this is to find a niche that will have others looking forward to your next post, and being generic will make it difficult to incentivise commitment. Because of this, finding a niche is crucial to arrow in the kind of audiences you want to view your content. Finding a niche could vary from food, fashion, gaming, movie, cosmetics and so much more.
The most important thing to remember when thinking about this is identifying something you are passionate about. This is important for a few reasons: one, being that a passion-driven page will give you the motivation to post content regularly. This is synonymous with having a good understanding of your niche. With knowledge, your post will have substantiated preferences, informative bios and the trust of future investors or partners.
Read How to Earn Money from Instagram
Creating A Memorable Bio
At the end of the day, Instagram, like other social media platforms are meant to be more personal than formal. Because of this, fans who are emotionally invested would appreciate knowing the background behind the creator of their favourite content. When they can establish a common ground with you, their motivation to support your content will naturally become stronger. Since Instagram is accessed primarily for leisure, showing a bit of your personality through your bio would genuinely matter to them.
Generic quotes aren’t the way to go if you want to establish originality in your bio. Being genuine with your story and what makes you passionate about the content you are posting is grounded enough for audiences to appreciate. With more authenticity, audiences will feel that they are interacting with your page at the angle of a relationship, rather than being a consumer of your content. The bio sets the introductory tone to your content and should be perfected before moving forward.
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Insta-stories Are A Must
There’s more to Instagram than just photos: Insta-stories are a great way to deliver concise video content that give people a “live” update of what you’re up to. It keeps audiences involved in your life and can appear to be way more authentic than a carefully edited photo if done right. Showing off your expensive car or expensive items that you have just bought is not the way to go, because showing off can often be interpreted as the content creator actively trying to one-up his or her audiences- which is not very tactful.
Instead, making a quick reaction of news within your niche or something within your niche that currently has your attention are simple, but effective ways to set the tone of your page in that period of time. Overall, it isn’t rocket science to post something genuine, and it can easily be done with the niche you are passionate about, or even something even more personal when your fanbase has properly been cultivated.
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Consistency In Your Grid
Presentation at a glance holds an immense amount of power that decides whether people are going to bother even exploring your page or scroll right through. There’s no shame to edit your pictures to be aesthetically pleasing, but the filters, editing style and overall tone should be consistent so that your collage of photos are coherent and can give audiences a sense of understanding of what they can expect from your future uploads.
Applications like Visco or Lightroom can do wonders to up your editing game, but over-editing may pose a risk of robbing authenticity off your images. Audiences appreciate truth in their content and having images that are edited too much may hamper the audience’s perception of the truth behind each uploaded photo. Ultimately, the best way to approach this is to edit just enough for aesthetic appeal and consistency, but not to cast any doubt on its authenticity.
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Knowing Your Hashtags
Now we’re entering a slightly more business approach to your Instagram profile. Keywords are a critical component to ensuring that your page gets the right kind of exposure in its field. This is where finding a niche will save you; when having a niche, your keywords become much more specific and that allows your page to land on the “recommended” feed for potential audiences.
On a reach perspective, this is possibly one the key components to allow more exposure. Naturally, you’ll want to scout other specialists in the same niche to see what hashtags are used. Do keep in mind that if the hashtag is too common, it might get lost in the crowd, but going for something too niche may also make it hard to reach audiences, as the algorithm needs to know where your page should land.
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Consistency Is Key
Posting frequently is the other component that affects your reach as a content creator. Ensuring that your posts are uploaded at high-traffic times will be the way to go so that you can cast your net wide to attract as many eyes as possible during the day. Posting twice a day is good as it tackles the two time slots with peak user activity while avoiding bombardment of content.
Ultimately, finding the perfect balance of hashtags, a relatable bio, perfect edits and other factors is a daunting task and is extremely difficult to get right. Instead of setting your eyes on getting viral and tracking your numbers constantly, the best way is to post frequently about things you enjoy with the aforementioned tips in mind - if done so, there’s a good chance people will start to see the authenticity behind each post.
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3 years ago