Online and offline digital content and file-sharing platform SHAREit is contributing to improving Bangladesh's digital infrastructure by making e-commerce and mobile financial service platforms serve underserved consumers. As Covid hit, the use of online platforms exponentially grew with a significant surge in online shopping and payments. Taking that into account, SHAREit has collaborated with brands like e-commerce platform Daraz and mobile financial service provider Nagad to understand and reach the potential customer base. Read Commerce Ministry launches digital business ID for e-commerce sector It also facilitates the growth of other app-based businesses through its ad platform by curating campaigns to help brands reach out to an incremental and almost untapped audience. To do this, SHAREit emphasises its localisation efforts, analysing the cultural background and language environment of a target market and adapting the app's design, interaction, and functionality accordingly. "SHAREit unlocks the ability for many types of phones to share many types of content without the need for an internet connection or mobile data consumption and is downloadable for free," Karam Malhotra, partner and global vice-president of SHAREit Group, said. Read: Grameenphone brings eSIM for the first time in Bangladesh "Earlier, people were happy to play a 10MB game. Now, they're not happy playing anything less than a 1GB game," Karam says. "It went from Nokia's Snake to Call of Duty. The amount of data users required grew by 100x." Malhotra adds that the quality of mobile internet connectivity remains poor in emerging countries, and people there also worry about the high cost of mobile data consumption. These challenges around downloading content from the internet have shut people out from participating fully in the digital economy. An alternative for sharing content and apps would make a difference. Read UGC to bring all varsity students under digital device coverage by 2023 "Near-distance peer-to-peer is the world's leading offline-online social ecosystem," Malhotra says. "SHAREit enables a digital economy we don't even know about." A study by Google ​shows that most people discover new apps through friends and family. Malhotra says: "Every popular game has at least 30 imitators. How do you know which is the legitimate one that doesn't have viruses, malware, or spyware? You ask your friend." Read Digital platform for risk-informed development launched SHAREit app's Peer-to-peer sharing option also organically improves digital literacy as friends trust and teaches each other about how apps work.

Global technology company SHAREit Group Saturday announced that its file-sharing, content streaming and gaming app SHAREit has been recognised among the top 10 fastest growing apps globally due to a high volume of downloads during Q3 2021. The rankings of the Top Breakout Apps in Q3 are provided by App Annie, which is the industry's most trusted mobile data and analytics platform. READ: Banglalink wins CSR award for 'Empowering through Employment' initiative with Kormo In the recently released edition of the Performance Index report by AppsFlyer, SHAREit ranked highly across multiple categories and regions, spotted fourth globally after Google, Facebook and TikTok in the non-gaming volume rankings for IAP index across all categories. SHAREit also emerged as the fastest-growing publisher in North America and second in Latin America, after TikTok. "The pandemic pushed consumers around the globe to spend more time on their mobile phones, where they have been looking for entertainment and gaming options. This has sparked SHAREit's usage in newer markets and accelerated its adoption in the existing ones," Karam Malhotra, partner and global vice-president of SHAREit Group, said. "Specifically, in the emerging markets like Southeast Asia, the Middle East and Africa, where consumers do not have a steady internet connection, SHAREit, through its offline capability, has been making digital content more accessible by enabling them to share apps, music, videos and games with their peers." "We are excited to be amongst the top 10 fastest-growing apps in the world and our two recent major achievements have well highlighted the growth rate and value of our products and marketing platform services globally, which have been widely recognised by our users and partners," Karam said. READ: Short film 'A Happy Man' shot entirely on vivo X70 Pro 5G SHAREit's primary feature is the near distance peer to peer files transfer, allowing users to share pictures, music, and more, with other devices without using an active internet. It has also established itself as a one-stop digital content platform, providing users with gaming, content discovery and consumption services.

The global internet technology company SHAREit Group is set to strengthen business in Bangladesh. SHAREit Group, mainly dedicated to mobile internet application development and digital services, now has offices in various countries and regions of the world, including Singapore, Indonesia, the Philippines, and the UAE. Read The Emerging Logistics Tech Startups, Courier, Delivery Services in Bangladesh Now, the company is eyeing Bangladesh, an emerging market with a large user base, as its next destination. The number of internet users in Bangladesh increased by 7.7 million – more than 19% – between 2020 and 2021. In January 2021, there were 47.61 million internet users and the internet penetration in the country stood at 28.8%. READ: 'Accelerating digital economy key for inclusive integration in APAC' A recent report showed that the number of internet users in Bangladesh expanded by 3.3 crore between 2010 and 2019, bringing another 20% of the population online. However, the development of internet channels and resources are fairly slow in Bangladesh compared to the increasing number of users. "From starting as a simple file transfer app, SHAREit has now branched out into other ventures such as brand marketing, digital advertising, and entertnment solutions. Over the years, our growth as a platform for marketing and entertainment as well as the meteoric rise of total users has been phenomenal," Karam Malhotra, partner and global vice-president of SHAREit, said. READ: US roadshow 3rd phase: Walton urges expats, foreigners to invest in Bangladesh "Now that we have a large number of users in Bangladesh, we want to strengthen our business in this country to partner with local and global apps and serve our users in more enhanced ways."  This renewed journey of SHAREit Group in Bangladesh is expected to benefit the users in multi-faceted ways as it comes as an alternative channel for brand marketing as well. Apart from high-quality digital services, SHAREit Group will offer in-depth, customised, and locally-tailored advertising and branding solutions riding on its capabilities and billions of global users to the local brands and marketers. Read Digital Healthcare Startups in Bangladesh: An Overview