.jpg )
The global internet technology company SHAREit Group is set to strengthen business in Bangladesh.
SHAREit Group, mainly dedicated to mobile internet application development and digital services, now has offices in various countries and regions of the world, including Singapore, Indonesia, the Philippines, and the UAE.
Read The Emerging Logistics Tech Startups, Courier, Delivery Services in Bangladesh
Now, the company is eyeing Bangladesh, an emerging market with a large user base, as its next destination.
The number of internet users in Bangladesh increased by 7.7 million – more than 19% – between 2020 and 2021. In January 2021, there were 47.61 million internet users and the internet penetration in the country stood at 28.8%.
READ: 'Accelerating digital economy key for inclusive integration in APAC'
A recent report showed that the number of internet users in Bangladesh expanded by 3.3 crore between 2010 and 2019, bringing another 20% of the population online.
However, the development of internet channels and resources are fairly slow in Bangladesh compared to the increasing number of users.
"From starting as a simple file transfer app, SHAREit has now branched out into other ventures such as brand marketing, digital advertising, and entertnment solutions. Over the years, our growth as a platform for marketing and entertainment as well as the meteoric rise of total users has been phenomenal," Karam Malhotra, partner and global vice-president of SHAREit, said.
READ: US roadshow 3rd phase: Walton urges expats, foreigners to invest in Bangladesh
"Now that we have a large number of users in Bangladesh, we want to strengthen our business in this country to partner with local and global apps and serve our users in more enhanced ways."
This renewed journey of SHAREit Group in Bangladesh is expected to benefit the users in multi-faceted ways as it comes as an alternative channel for brand marketing as well.
Apart from high-quality digital services, SHAREit Group will offer in-depth, customised, and locally-tailored advertising and branding solutions riding on its capabilities and billions of global users to the local brands and marketers.