Coke Studio Bangla, the popular global music platform which has been enthralling music lovers in the country since 2022 with its fan-favourite tracks such as "Deora," "Darale Duaarey," "Nasek Nasek" and more, is gearing up to launch its next season in early next year. The organisers of Coke Studio Bangla revealed this in a recent press meet, while showing the analytics of its successful two seasons. Momshad Khan, Country Head, Public Affairs, Communications and Sustainability at Coca-Cola Bangladesh Limited said at the event that over two groundbreaking seasons, CSB has refreshed the music landscape, transcended borders, earning accolades from fans and artistes alike. So far, the platform brought music from different regions including Chattogram, Sylhet and Mymensingh, among others. ‘I'm on medication’: Karan Johar The platform has introduced nearly 100 talented singers, including many undiscovered musicians such as Animesh Roy, Hamida Banu, Aleya Begum, Mukul Mojumder Ishaan, to name a few; kickstarting some of their careers. While all the applauds have rightly gone to the 20 plus songs created in two seasons and the musicians behind them, the platform itself has been generating numbers that are commendable and had a direct impact on the music industry itself, according to Coke Studio Bangla Music Producer and acclaimed singer-music director Shayan Chowdhury Arnob. Revealing the analytics, the organisers showcased that Coke Studio Bangla's YouTube channel boasts a total of 2.86 million+ subscribers, surpassing the combined subscriber count of some of Bangladesh's biggest brands, including leading telcos, & MFS. All this was achieved in just 20 months since its inauguration, and additionally, Coke Studio Bangla remains the only Bangladeshi FMCG brand to have both a Silver and Gold YouTube Play Button, a testament to its significant impact. Furthermore, with an engagement rate of 20%, CSB's YouTube channel surpasses the consumer-packaged goods (CPG) industry average of below 10%, showcasing the platform's ability to connect with its audience. Sabbir Romeo's short film ‘Nibhe Jawa Pradeep’ to release on International Day of Persons with Disabilities The global appeal of CSB is evident with 3,700 organic review and reaction contents from 15+ countries worldwide. The top hits of the two seasons are "Bhober Pagol," "Bulbuli," and "Nasek Nasek" from Season 1, and "Deora" and "Kotha Koiyo Na" from Season 2. In terms of fanbase, Coke Studio Bangla's fans primarily falls under the aged group of 18-34, hailing from various countries. A little over 80% of the total subscribers are from Bangladesh, with India, and the USA in second and third spot. They are followed by countries in the Middle East & Europe, the organizers said. While Coke Studio Bangla is greatly celebrated in major cities of Bangladesh, like Dhaka, Chattogram, Rajshahi, there is a significant fanbase in Kolkata who have embraced the platform with enthusiasm, the organisers stated. Coke Studio Bangla's Spotify data highlights the platform’s staggering success the most, with a total streaming duration of over 13.8 million streams to date which is equivalent to 75million minutes. As per data from Spotify, since the launch of the platform, Bangla music consumption on Spotify has increased by 4 times. The most streamed CSB songs include "Bulbuli," "Chiltey Roud," "Bhober Pagol" (Season 1), and "Deora," "Kotha Koiyo Na," "Darale Duaarey" (Season 2). There has been a total of over 1 million user-generated content pieces on TikTok that accumulated more than 400 million views based on the songs from Coke Studio Bangla. The most trending CSB songs on TikTok are "Deora," "Kotha Koiyo Na," and "Darale Duaarey." With over 1 million user generated reels on Instagram Reels, "Kotha Koiyo Na" stands out as the most trending CSB song on that platform, according to the organisers. Sam Bahadur: Manekshaw's daughter moved to tears Apart from music, Coke Studio Bangla has also had an impact on the art and creative community of Bangladesh, the organizers stated. Since its inception, thousands of fans and artists have shared their creative artwork as a form of tribute to the wonderful songs and musicians.

Coke Studio Bangla swayed the country to the sound of its first track "Nasek Nasek," a Hajong fusion song of celebrations, Wednesday night. The song is a tribute to the diversified and vibrant indigenous languages in the country. Written, composed and sung by Animes Roy in his native language, the song was complemented by Pantha Kanai's electrifying performance of the legendary folk ballad "Dol Dol Doloni," written and composed by Abdul Latif and originally sung by folk legend Abdul Alim. The song was released during a Facebook Live, hosted by popular singer-actor Tahsan, from the official page of Coke Studio Bangla and on its YouTube channel. Curated and produced by popular singer-music director Shayan Chowdhury Arnob, Nasek Nasek was composed and arranged by Adit Rahman. The chief sound engineer of the song is Faizan R Ahmad (Buno). It was mixed and mastered by Yash Divecha. Jannatul Firdous Akbar, Warda Ashraf and Rubayat Rehman provided backing vocals. READ: Smritydahan: Tanvir Tareq's book on rock legend Ayub Bachchu published The track was performed by Adit (piano and backing vocal), Rahin Haider (saxophone), Sayonton Mangsang (saxophone), Mazruq Islam Nafi (drums), Faizan Rashid Ahmad Buno (bass), Imran Ahmed (guitar), Shuvendu Das Shuvo (mandolin and guitar), Saadul Islam (guitar), Pradyut Chatterjea (synths), Mithun Chakra (percussions) and Mubarak (mandira). Directed by Krishnendu Chattopaddhyay, the video production of the song was done by Dope Productions Private. With its fusion theme song "Ekla Cholo" released on February 7, the debut season of Coke Studio Bangla is showcasing an ensemble of popular singers and musicians including Tahsan, Momtaz Begum, Bappa Majumdar, Dilshad Nahar Kona, Samina Chowdhury, and Mizan. READ: Runa Laila remembers friend, collaborator Bappi Lahiri Music enthusiasts will be able to enjoy the fusion performances on Coca-Cola Bangladesh's official Facebook page, YouTube channel and Spotify. Coke Studio Bangla is produced by Grey Advertising Bangladesh, with Syed Gousul Alam Shaon being the creative producer of the show.