United News of Bangladesh

The government has given special priority to the creative economy, aiming to unlock its economic potential, bring the sector into the mainstream economy and raise its contribution to 1.5 percent of GDP while creating 500,000 new jobs. The government’s creative economy strategy seeks to open up new opportunities for young people, artists, artisans, content creators and creative entrepreneurs, while broadening the country’s economic growth drivers and enhancing Bangladesh’s cultural and creative footprint in global markets. According to the budget document, the government has also planned to strengthen coordination between the public and private sectors by formulating time-bound short, medium and long-term action plans for the sustainable development of the creative industries. The government is planning to establish Creative Hubs at national and regional levels featuring cultural venues, bookstores with reading facilities, cineplexes, small cafeterias and dedicated spaces for showcasing and marketing region-specific products. A 10-year investment strategy and time-bound action plan are being formulated to develop regional Creative Hubs across the country. A feasibility assessment is also being undertaken on an urgent basis to establish a world-class Central Creative Hub on 160 acres of land in Purbachal under a Public-Private Partnership (PPP) model. The government is also assessing the feasibility of establishing Creative Hubs on unused land at Karwan Bazar, adjacent to the Office of the Survey General in Tejgaon, and on vacant industrial plots under the Bangladesh Small and Cottage Industries Corporation (BSCIC). Initiatives are being taken to establish Creative Hubs at divisional, district and upazila levels, as well as at the Bangladesh Shishu Academy and Bangladesh Shilpakala Academy. Innovation Hubs have already been established at engineering and technology universities, while a roadmap is being prepared to gradually establish such hubs at universities and undergraduate colleges across the country. The government is also focusing on identifying and developing creative economy-based products under its ‘One-Village, One-Product’ initiative. These include handloom products, pottery, weaving products, shital pati, shataranji, wooden toys, handmade jewellery and terracotta products. A ‘National Pool of Designers’ comprising leading local designers is being established to improve the quality and design of creative products. The BSCIC Design Centre will also be modernised and upgraded to international standards through a project in collaboration with universities and renowned fashion designers. The government has also undertaken programmes to promote cultural tourism through the restoration of cultural heritage, regional traditions and heritage buildings. Two pilot projects based on two to three themes will initially be implemented for heritage restoration and the organisation of international festivals. To promote tourism, a specialised international-standard training institute will be established, while an ‘International Hospitality Benchmark’ will be introduced to ensure internationally recognised training standards in tourism-related trades, including culinary arts. The government also plans to finalise an integrated Tourism Master Plan incorporating the sector’s potential, diversity and modern creative themes. For global marketing of creative products, the government will support Bangladeshi content creators and companies in accessing international markets. A national brand titled “Made in Bangladesh” will be launched to showcase the country’s creative potential at international festivals and markets. The government also plans to establish technologically advanced studios meeting international standards to support the film industry and participation in OTT platforms. A performance-based grant scheme will be introduced to provide financial support to new entrepreneurs and promote export-ready commercial projects in the creative sector. The budget document also said initiatives would be taken to integrate rural artisans into global value chains, improve product quality and diversify designs while bringing artisans into mainstream financing and development processes. A senior Finance Ministry official said the initial Tk 300 crore allocation would support development of the creative economy in FY2026–27. “In addition, a further Tk 500 crore will be mobilised from the Corporate Social Responsibility (CSR) sector of Bangladesh Bank,” the official said.

Prime Minister Sheikh Hasina has handed over the "UNESCO-Bangladesh Bangabandhu Sheikh Mujibur Rahman International Prize for the Creative Economy" to MoTIV, a Uganda-based integrated creative studio. Noel Collin Kaijabwango, business and operations lead of MoTIV, received the award on behalf of team MoTIV. Prime Minister's sister Sheikh Rehana was present beside her while handing over the prize. Audrey Azoulay, who was re-elected Tuesday to the post of Director-General of UNESCO with the massive support of the organisation's 193 member states, delivered welcome remarks at the function. Sheikh Hasina's presence at the first award-giving ceremony coincided with the Golden Jubilee of Bangladesh's Independence. Addressing the function, Sheikh Hasina said UNESCO's decision to establish the UNESCO-Bangladesh Bangabandhu Sheikh Mujibur Rahman International Prize for the Creative Economy, is the most befitting tribute to his contribution to global humanity and peace. What Bangladesh is today so different from what it was during the early years of independence is due to his visionary leadership and legacy, she added.

Prime Minister Sheikh Hasina on Thursday said investment in the creative economy will help fulfill the collective aim of accelerating socio-economic development and technological advancement. “We believe that investment on the creative economy will result in realization of the collective aim of furthering socio-economic development and technological advancement,” she said while addressing the Award Giving Ceremony of the first-ever UNESCO-Bangladesh Bangabandhu Sheikh Mujibur Rahman International Prize for Creative Economy. Director General of the United Nations Educational, Scientific and Cultural Organization (UNESCO) Audrey Azoulay chaired the ceremony held at the UNESCO headquarters here. Sheikh Hasina said she believes that UNESCO’s decision to establish the UNESCO-Bangladesh Bangabandhu Sheikh Mujibur Rahman International Prize for the Creative Economy is the most befitting tribute to his contribution to global humanity and peace. “…what Bangladesh is today so different from what it was during the early years of independence is due to his visionary leadership and legacy,” she said. Acknowledging the kind support of the international community in the development of the country over the decades, she said, “We also wish to contribute to the socio-economic development and technological advancement for the betterment of the global community despite our limited capacity.” Hasina hoped that this international prize would strengthen UNESCO’s efforts in the field of creative economy, further contributing towards its global priority, that is, Gender Equality and the priority for youth as a group. “This UNESCO-Bangladesh Bangabandhu Sheikh Mujibur Rahman International Prize will surely create a knowledge-sharing mechanism by capturing, celebrating, and communicating the best practice in the development of creative entrepreneurship,” she said. The Prime Minister said this year Bangladesh is celebrating the Golden Jubilee of its Independence, which coincides with the ‘Mujib Year’, the birth centenary of Father of the Nation Bangabandhu Sheikh Mujibur Rahman. UNESCO is officially associated with the celebrations. Read: Rohingya repatriation: PM seeks strong steps from world leaders Hasina said Bangabandhu was a strong advocate of multilateralism, who treated the United Nations ‘as the centre of peoples’ future hopes and aspirations.’ Bangabandhu had similar sentiments and attributes for UNESCO as a specialized UN organ. “The actions of Bangabandhu Sheikh Mujibur Rahman towards promoting linguistic and cultural diversity and investing in peace are similarly central to all fields of UNESCO's mandate,” she said. Hasina said Bangabandhu’s policy decisions and establishing institutions in the field of education, culture, science and technology and leadership in establishing democracy as the cornerstone of governance in a newly-independent country are directly linked to UNESCO´s core objectives. Immediately after the Independence in 1971, Bangabandhu made primary education compulsory for all and free, she said, adding that Bangabandhu believed that expenditure on education was the best investment and declared free schooling for girls up to grade eight. In a war-ravaged newly-independent country with many economic challenges, Bangabandhu nationalized over 36,000 Primary schools and their more than 150,000 teachers and employees across the country.  “This simple example reveals his priority for education and a knowledge-based society,” said the PM. Following his footprints, the present Awami League government has given priority to education. “We’ve established a primary school in almost every village.” She said the number of pre-primary and primary schools in the country is now 133, 000. Of those, 65,566 are government-run schools. Since 2010, free books, numbering about 400 million copies, are distributed among students up to secondary level. School lunches are arranged for 2.9 million students in economically backward areas, she added. Hasina said more than 13.03 million primary students are supported by stipends. Stipend money goes to mothers or legitimate guardians directly through their mobile phones. Another 7 million students from Secondary to higher education have been brought under various scholarships, she said. “We’ve established Prime Minister’s Education Assistance Trust for the management of the stipend and scholarships at secondary and college levels,” she said, adding that the government has also introduced Bangabandhu Science and Technology Fellowship for pursuing MS, PhD and post-doctoral studies and researches at renowned universities at home and abroad. So far, 580 scholars have been awarded with the fellowships spending about Tk 2 billion, she added. The government has also established 20 new public technological and general universities in the country since 2009 raising the total number of public universities to 52, she mentioned. Read: Hasina urges UNESCO to declare online and remote learning as public good Besides, as many as 105 private universities are offering higher education in the country. Currently, technical educational institutions are being opened in all 492 upazilas or sub-districts, she said. The PM said these measures helped the government bring down dropouts drastically. Enrolment in pre-primary and primary level increased to 99 percent. Female-male school enrolment ratio rose to 53:47 in 2017 from 35:65 in 2009. The increasing female education has significantly lowered the rate of child marriage, she noted. “The investment in education has started giving dividends. Bangladesh has made impressive progress on socio-economic fronts during the last one decade,” the PM added. During the period, per capita income tripled to US$ 2,554 and poverty rate lowered to 20.3 percent from 31.5 percent, she mentioned. Hasina said the infant mortality rate has come down to 23.67 per 1,000; maternal mortality rate to 173 per 100 thousand live births; and the average lifespan of people rose to 73 years. Bangladesh also graduated to a developing country from an LDC this year, the PM said. She said the Father of the Nation envisioned a Golden Bangladesh which will be economically self-reliant and free from hunger, poverty and illiteracy. UNESCO DG Audrey Azoulay also spoke at the event, while PM’s younger sister Sheikh Rehana was present on the dais.

The UNESCO Executive Board has unanimously adopted a proposal for the establishment of UNESCO-Bangladesh Bangabandhu Sheikh Mujibur Rahman International Prize in the field of the creative economy.