Dhaka, Nov 24 (UNB) - A daylong summit on digital marketing was held at a city hotel on Saturday.
The event was organized with a goal to bring transformational change in the digital marketing space by Bangladesh Brand Forum (BBF), with this year's theme being "Delving Deep into Digital".
Some 400 professionals of different sectors attended the event comprising several keynotes and panel discussions.
The programme was enriched by the contributions of five prominent global speakers- Oobah Bulter, Director and Founder of the Number 1 Agency in United Kingdom, Dr Donald Patrick Lim, country CO of Dentsu Aegis Network in Philippines, Yogesh Shroff, Commercial Director, Export and Ecommerce of Nivea India Pvt Ltd, Rajan Srinivasan, Founder and CEP of Spiral Content Solutions (Scatter) and Dolly Jha, Executive Director of Nielsen India, who were the stars of the event.
They along with 22 local experts acted as the resource persons in discussions that covered multiple topics including how to use data to craft an effective digital marketing strategy, preparing a digital ad budget, communicating responsibly and more.
Bangladesh Brand Forum founder and Managing Director Shariful Islam, in his opening speech, said ‘digital’ - using the term as a cover-all for everything associated with a product in the digital space- is going to make or break any brand and “we are just scratching the surface.”
Meghna Group of Industries (MGI), Content Matters, Bangladesh Creative Forum and Association for Information Systems were the main partners to BBF in organising
MGI General Manager Md Mohiuddin also spoke.
Officials of many noted enterprises especially from the private sector were seen thronging the venue, relishing the opportunity to rub shoulders and exchange views with some of the leading names in their respective fields.
The summit was followed by an awards show, where brands adjudged to have the best digital engagements with were awarded in 16 categories.
Having completed its 5th annual iteration, the digital marketing summit is emerging as BBF’s most enduring and valued contribution to the marketing space in Bangladesh, ever since Shariful Islam and Toffael Rashid first decided to apply their knowledge and experience from successful careers abroad to use in Bangladesh, setting up shop as BBF.