Dhaka, Aug 29 (UNB) – The local electronic giant Walton witnessed a record in its fridge sales during Eid-ul-Azha, one of the biggest religious festivals of the Muslims performed across the country on August 22, 2018.
The local brand sold out about six lakh units of frost, non-frost and deep fridges during the month of July and August of this year, a 50 percent rise in sales from corresponding period of last year, said a press release on Wednesday.
Amdadul Haque Sarker, executive director of Walton Group, said, “We set a target of selling out around four lakh units of fridges in two months (July and August). To meet the target, we marketed a total of 145 models of fridges, of which 53 models were newly released. As a result, the target was fulfilled within a very short time. Thus, we revised the target to 5 lakh units, which was also fulfilled few days ahead of Eid. Now, we are expecting that the number of fridge sales will cross six lakh units.”
Mohammad Rayhan, chief marketing officer of Walton Plaza Sales and Development Department, said, they experienced a bumper sales of Walton fridges ahead of the Eid due to releasing highest number of fridges in the local market as well as handing over new cars under the Eid Mega Digital Campaign.
He claimed that the release of special design fridges like same space for normal and deep parts resulted in gaining huge customers’ responses in the Eid.
According to marketing officials of Walton, the models of tempered glass door refrigerators turned out to be prime choices of the customers. Prices of those models of fridges were Tk 24,500 to 37,500. In addition, sales of the frost refrigerators of five star energy rating were also satisfactory.
Among the non-frost refrigerators, the new models like side by side door 563 liter, three-door 536 liter and 526 liter non-frost refrigerators gained good responses from the customers during Eid.
The use of Intelligent Inverter technology, Nano Healthcare and Anti-Fungal Door Gasket technology, one-year replacement guarantee, ten years guarantee for compressors, maximum 36-month easy installment facility, achieving Five Star energy rating from BSTI and suitability with the local weather conditions helped Walton refrigerators to be at the top of the customers' choice, they said.