The daylong campaign will create the most worthy vibe of 24-hour online shopping experience when lots of fascinating deals will be unblocked.

The campaign was first launched by Daraz’s parent company Alibaba Group in 2009 worldwide.

Daraz first hosted the international campaign in Bangladesh in 2018 - on both its website daraz.com.bd and their official app.

Daraz Bangladesh arranged a press conference at Bangabandhu International Conference Centre on the sale campaign on Thursday.

“During the last year’s “11.11” campaign, Bangladeshi customers bought products worth Tk 45 crore with 1.20 lakh orders. This year, we’ll be celebrating the campaign with even bigger arrangement with the collective efforts of our 3,500 employees and 15,000 sellers,” said Daraz Bangladesh Managing Director Syed Mostahidal Hoq while speaking at the event.

He said the mega sale event will provide a great shopping experience with more than 70 lakh products and lucrative offers. The special attraction includes Tk 11 Deal, Pre-sale Discount, Tk 1 Game, Double Tk Voucher, Shake-Shake Voucher, Happy Hour Voucher, Big Sale Time from 9pm to 12am and free deliveries on specific products.

Besides, a pre-sale campaign will be held on November 1-10 keeping customers’ satisfaction in mind, Mostahidals said, adding that they can purchase selected products during the period at even a lower price than the “11.11” campaign.