AsiaNet’s annual board meeting and forum is taking place in Singapore, bringing together delegates from across the region to discuss the evolving role of press releases in the AI era.
The two-day event, running 25–26 September, carries the theme ‘Press releases, the new AI superpower’.
Delegates arrived on 24 September ahead of a packed agenda featuring board discussions, knowledge-sharing sessions and networking.
UNB Editor-in-Chief Enayetullah Khan and Executive Editor Nahar Khan also joined the event.
“This gathering will empower Asia’s media and PR sectors through innovation, strategic growth and collaboration as it has brought together key stakeholders, including leaders from national news agencies and technology experts,” Enayetullah Khan said.
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Thursday’s board meeting reviewed FY25 financial results, PR volumes, platform updates, and new Notified circuits, along with international partner updates from Accesswire, Agility PR and Notified.
The forum opened with a keynote by Amrita Sidhu on press releases’ influence on AI models, followed by Karen Yu of Notified GlobeNewswire presenting platform developments.
Agencies, including Xinhua, VNA, Dataxet, Kyodo, Medianet, United News of Bangladesh (UNB) and Antara, showcased how they use AI in PR.
Nahar Khan, UNB Executive Editor made a presentation on AI in media, and how to ensure content is optimized for AI discoverability and referencing.
Though cautious and aware of AI’s hallucinations and bias amplification, she focused on UNB’s aspirations to explore agentic, predictive, and decision-support AI tools and systems to stay ahead of the curve in newsroom innovation and to better serve evolving audience needs.
Friday’s programme includes a fireside chat with Jin Ooi, an AI showcase of the Media Release Optimiser by Katrina Sammut, and a panel moderated by Amrita Sidhu with representatives from Dataxet, Antara, Notified GlobeNewswire and UNB.
The forum will close with scheduling discussions for 2026 board meetings. AsiaNet continues to prioritise collaboration and innovation, exploring AI’s potential to enhance the global impact of press releases.