Enayetullah Khan, editor-in-chief of UNB and Dhaka Courier, is leading a two-member delegation at the 5th World Media Summit now underway in Nansha Bay Marina Convention Center in Guangzhou, south China's Guangdong Province.

He is being accompanied by Masud Khan, deputy managing director of Cosmos Group, at the weeklong summit that opened on Friday. UNB, the first fully digitalised private sector wire service in South Asia, is the media wing of Cosmos Group.

With an established network of correspondents and reporters in all the 64 districts of Bangladesh, UNB is recognized as the nation’s most dependable and credible source of news and information, serving over 20 million readers both locally and internationally.

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The UNB delegates participated in different sessions of the summit and interacted with the participating representatives of the global media outlets highlighting the opportunities and challenges ahead.

The December 2-8 summit is being hosted by Xinhua news agency in China's Guangzhou city of Guangdong Province and Kunming city of Yunnan Province.

The summit has brought together over 450 delegates from 101 countries and regions -- representatives from nearly 200 mainstream media outlets, think tanks and government agencies, as well as international organisations -- this year in the hope of reaching practical cooperation.

Themed "Boosting Global Confidence, Promoting Media Development," the summit will address topics including bolstering media confidence, coping with opportunities and challenges presented by new technologies, exploring new markets in the digital age, and striving for a shared future in global media cooperation.

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From top executives and editors-in-chief to seasoned journalists and media scholars, as well as press officials, the World Media Summit seeks to foster dialogue, share insights and collectively address the multifaceted challenges confronting contemporary media.

In the dynamic landscape of global media, the World Media Summit stands as a pivotal forum for fostering collaboration and addressing challenges, bringing together leaders and influencers from diverse corners of the world to engage in meaningful dialogue.

The notion of holding the summit was first proposed by Xinhua in 2008 with the aim of facilitating exchanges among leading media groups worldwide on the challenges posed by the emergence of the "New Media" and enhancing their win-win cooperation.

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Co-initiated by a collection of media organisations with global influence -- including Xinhua News Agency, the Associated Press, Reuters, TASS Russian News Agency, the first summit, organised by Xinhua, was held in Beijing in 2009, according to Xinhua, China's state-run wire service.

With Moscow hosting the second in 2012, followed by the third in Doha, Qatar, in 2016, and Beijing in 2021 for the fourth summit via video link, the World Media Summit has demonstrated its commitment to inclusivity and a diverse representation of global media perspectives.

Since its inception, the summit has achieved remarkable progress in its effort to promote international people-to-people exchanges as well as exchanges and mutual learning among civilizations.

A series of documents have been issued to strengthen media connections and promote cooperation, including the World Media Summit Joint Statement, the World Media Summit Convention on the Protection of Intellectual Property Related to Media Results, the World Media Summit Doha Statement, the Fourth World Media Summit Presidium Meeting Shanghai Consensus, and the joint statement of the 4th World Media Summit.