Chinese Chargé d’Affaires Dr Liu Yuyin on Wednesday outlined three expectations for media professionals in Bangladesh and China, emphasising fact-based reporting, professional journalism and creative storytelling to strengthen bilateral friendship and understanding.

“First, deepen understanding through fact-based reporting and chronicle the friendship between China and Bangladesh. Stay close to communities and to the people whose lives you cover. Use facts to show how our countries are developing, and vivid details to convey the aspirations and endeavours of our peoples,” he said while speaking at the 2026 Bangladesh Golden Silk Road Media Awards ceremony in the city.

Cultural Affairs Minister Nitai Roy Chowdhury joined the event as the chief guest.

Through reporting, Yuyin said more readers and viewers can come to know China as it truly is, in all its dimensions, and better appreciate the sincerity and warmth of China-Bangladesh friendship.

Secondly, he called for building common ground through professional journalism and strengthening mutual trust and cooperation.

“In a complex and changing world, where competing narratives abound, accurate, balanced and objective reporting is more valuable than ever,” the Chinese envoy said, hoping that media professionals in both countries will uphold the principles of fairness and objectivity, seek answers through thorough reporting, and promote understanding through informed and measured discussion.

“By helping our peoples better appreciate the tangible benefits and lasting value of China-Bangladesh cooperation, you can help build stronger public support for the continued growth of our relations,” he added.

Yuyin highlighted the importance of bringing peoples closer through creative storytelling and advanced exchanges between their civilisations.

“Explore new opportunities for joint reporting, content sharing and cooperation across new media platforms. Turn your cameras more often toward young people and give ordinary people more opportunities to make their voices heard,” he said.

The envoy urged the media to discover the common threads that run through their cultures and the shared feelings that connect them.

“With warmth, originality and compelling storytelling, your work can transcend language and geography and help carry our friendship forward from one generation to the next,” he said.

Yuyin said the Chinese Embassy will continue to provide platforms and support for exchanges between the media communities.

To understand China, he said, it is essential to understand the Communist Party of China.

“I encourage our Bangladeshi friends from the media to view this plenary session as a window into the CPC’s approach to governance, and through it gain a deeper understanding of the institutions, ideas and forces that have driven China’s development,” the envoy said, noting that such understanding can also contribute to greater exchanges on governance and bring the two peoples closer together.

“Together, we can bring more meaningful stories to wider audiences and ensure that more voices of friendship are heard. Let me conclude by once again congratulating all the award recipients,” he said, wishing the reporters every success in their work. “I look forward to seeing many more outstanding stories from you.”